A ‘gypsetter’ lifestyle with Call It Spring
MANILA, Philippines - Call It Spring goes adrift in Lisbon this season with a trip through the eras for the fall/winter 2015 ad campaign. Taking up a “gypsetter” lifestyle, they walk the line between old and new as the past and present collide.
“This season, we’re looking beyond the segregated confines of history and introducing a new, more current approach to retro. Blurring and redefining the trends in our collection with a sense of the past yet with the spirit of today,” explains Reanna Evoy, creative director of Call It Spring.
Vanda Daftari, art director of Call It Spring, adds, “Having Lisbon as our backdrop and Tumblr as our atlas, we’re telling our story through its cobblestone pathways, winding roads and colorful tiles that is imaginative and somewhat romantic.”
Season after season, the Call It Spring campaign follows a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, Call It Spring’s campaigns play on the thoughts and dreams of this generation, catering to their need for individuality.
Call It Spring has a strong presence worldwide with more than 900 locations in 25 countries across North America, the Middle East, Europe, Latin America, and Asia. The brand also has widespread distribution as a shop-in-shop concept in 510 JCPenney stores in the United States, and in 45 Debenhams stores in the UK.
In the Philippines, Call It Spring can be found at the following destinations: Ayala Cebu, Ayala Centrio, Century City Mall, Greenbelt 3, Newport City, Harbor Point, SM Aura, SM Megamall, SM Lanang, and TriNoma.
For more information or to shop, visit callitspring.com. For what’s new and cool, stay up-to-date via blog.callitspring.com.
