SM Beauty celebrates International Lipstick Day
MANILA, Philippines - The first to launch International Lipstick Day in the Philippines last July 29, The SM Store’s Beauty Section celebrates it in a lip-smacking way by gathering stylish lippie lovers for the Lipstick Festival, ongoing until Aug. 26.
There was a lot to celebrate as lipstick, after all, has always fascinated us. We all know how it can be a huge confidence booster and mood transformer. But did you know that back in the 1500s in England, people, including Queen Elizabeth, actually believed it had magical powers? During World War II, all other cosmetics were rationed in Great Britain, but lipstick was kept in production because Winston Churchill felt it boosted morale. In a US study, it is said that the average woman spends $15,000 on cosmetics in her lifetime — and, of that amount, $1,780 goes to lipstick.
The SM launch was a beauty-full event hosted by Miss Philippines Water 2012 Samantha Purvor and graced by three other beauty queens — Venus Raj, Shamcey Supsup, and Ariella Arida who shared their different lip tips and personal stories to encourage ladies to feel more confident in exploring the world of lipsticks.
Venus shared that it’s important to know one’s “undertone color” to perfectly match with the right lip color. Shamcey, on the other hand, said that lip moisturizing is a must because “using too much lipstick can lead to dry lips, which is why it is important that you exfoliate and moisturize.”
Ariella gave tips on picking the right lip color that should always go with one’s “day or night looks.”
“We join makeup fans all over the world on International Lipstick Day,” said May Abarquez, Watsons & SM Beauty’s beauty trading Controller. “I know Filipinas are big fans of lipstick, and we’ve made the celebration more fun for them.”
With that, top brands like Happy Skin, Shiseido, L’Oreal, Revlon, Max Factor, NYX, Maybelline, The Body Shop, BYS, and others are offering lip makeup services and discounts up to 50% until August 26. SM Makati shoppers can also get the latest trends in lip color from luxury brands like Dior, MAC, Clinique, and Shu Uemura. Complete your look with other lip care products and must- haves like lip balms, liners, and glosses.
The Lipstick Festival is ongoing at the Beauty Section of all SM Stores.
Share your Instagram-worthy photos with #SMLipfie, tag @SMBeautyPH and get a chance to win special prizes.
