Brilliance + precision

MANILA, Philippines - The Cartier brand philosophy goes like this: Behind simplicity often lies pure virtuosity.

For the conception of the Clé de Cartier watch collection, the challenge was clear: to create a new form based on a perfect circle, a task that may at first appear effortless. But, what seems straightforward is often deceptively so. The result is a feat of subtlety and restraint. Shapes are pared down and reduced to their essence; everything is a question of precision, balance and proportion; great mastery was employed to create a seamless flow, an elegant economy and a harmonious whole.

“Clé” in French means key, and the crown’s resemblance to one is unmistakable. The act of resetting the time and date introduces a new gesture to the world of watchmaking — one that recalls the traditional turning of a key to wind up a clock. Its sizeable dimensions make the crown remarkably easy to handle. But, functionality is not its sole asset. It is also an exquisite object in its own right.

Cartier is exclusively distributed in the Philippines by SSI Group Inc. and is available at boutiques in Rustan’s Makati, Rustan’s Shangri-La and Newport Resorts World. Visit www.ssilife.com.ph for information.