Swatch in your suitcase
Just because your schedule includes planes, trains, or automobiles doesn’t mean your wardrobe has to suffer. When planning your travel wardrobe, any item that goes into your pack should earn its keep. Whether you are traveling for business, going on a weekend getaway, attending an event, taking a cruise, going on a honeymoon, a long vacation, or a shopping spree, it’s all about choosing the right pieces to fit your needs. Each item you pack should serve a purpose. Like a watch, for instance; it is a staple in everyone’s wardrobe so traveling with it is a must.
Travel in style. Never leave home without a Swatch.
Business Classy
Those who know the right moves make work trips smart and sharp. The well-traveled businessman straps on a Swatch Irony Chrono Destination London watch. When traveling for work, he packs his suit pants but wears his jacket; hangs it up when on board and is ready to go once the plane lands. He breezes through airport security with slip-on (and easy to slip off) dressy loafers. He packs a carefully selected navy suit that always works, from morning meetings, contract negotiations and trade fairs to evening cocktails or dinner, and items that he can wear several times throughout the trip. He breaks the basics with a patterned or colored shirt, a cool tie or contemporary accessories. He chooses a modern and professional leather portfolio to keep everything he needs — phone, iPad, headphones, business cards, boarding pass, travel documents — organized and close at hand. The experienced business traveler is business classy.
The savvy shopper
The savvy shopper knows the best shopping spots. Blessed with astute taste, he picks a Swatch Irony Chrono Destination NYC to tell his time. He knows the most interesting shopping scenes, from cutting edge fashions to state-of-the-art tech gadgets, hard-to-find books and music, eyewear, sneakers and athletic apparel. The savvy shopper knows the latest must-haves.
The woman on top
The woman on top has mastered the art of effortless business travel. She always dresses for success. She plans her wardrobe ahead of time. She makes a list of all her meetings, lunches, dinners and other events and packs accordingly. The woman on top tells time with a Swatch Irony Medium Bicartridge. She travels with a stylish and functional workbag that holds her laptop and travel accessories. Packing-list essentials are a power suit, crisp white shirt, I-mean-business kind of heels, versatile yet business-friendly flats, and classy jewelry or fashion accessories. The woman on top means business.
The gym rat
Health and fitness is her priority. She loves life and enjoys and appreciates every moment. She lives a fit life. She enjoys physical activities and outdoor adventures. She is an adrenaline junkie and a sports fanatic. The gym rat checks time with a Swatch Square Blue Posh.
The star of the show
All set for the main event. The star of the show will arrive in style with a Swatch Skin Classic Cerchiami. She’s a charming party animal who loves to socialize. She’s outgoing, fun-loving and a head-turner. She loves to escape to a party destination where she can meet new people, hang out with friends and dance the night away.
Wherever you may go, one thing is certain. Swatch is a must in your suitcase.
Beach buddies
Beach buddies enjoy the sun and sea and love to be together. They have happy hour with their Swatch Lady Silver Glistar, New Gent Golden Sparkle and a Square Nude Posh. The waves are calling; get ready for the ultimate summer getaway with your best buddies. It’s time to showcase those beach bods.
The wayfarers
They love to travel. Experiencing a new place together is one of the most fun and exciting things about taking a holiday. The wayfarers are adventurous, outgoing, enjoy good food, and intellectual stimulation. They enjoy exploring a city, visiting museums, discovering great eats and historical places. The Wayfarers only travel with a Swatch: the Irony Big Bronzilla for her and Irony Chrono Destination Madrid for him.
The Honeymooners
They love fashion, art, music and writing. Paris is a great place to start their life together. It is romantic, with a rich literary and artistic history. There are a multitude of attractions from the Louvre and Musee d’Orsay to the cafes where Hemingway sipped coffee to the bohemian streets of Montmartre to the fashion streets of Avenue Montaigne, Rue Saint Honoré, Boulevard Saint Germain, Bon Marché, Rue du Bac, Rue Tronchet and La Madeleine. The Honeymooners love the his-and-hers Swatch Irony Chrono Destination Paris.
The fashion plate
The always-current and at-ease super traveler dresses her best. Despite the frenzied schedule of Fashion Week, she is always put-together and in fashion. She is a trendsetter. The clotheshorse makes a fashion statement with a Swatch Gent Porticciolo or Swatch Irony Medium Vela Bianca. The fashion plate knows her fashion.
The style insider
The style insider’s arm swag is a Swatch Skin Golden Lips or Silver Drawer. The fashion lover packs statement accessories — from necklaces to earrings, bracelets and belts. These allow her to get creative with just a T-shirt and jeans. She infuses her personal style with colorful hues, exotic skins or printed versatile travel shoes. The style insider knows every shopping destination, be it for big-name designer labels and houses, edgy fashion, bags, fine jewelry, modern art, books, flea market and bargain finds, gourmet foods, funky home accessories, and antique furniture. The style insider knows the best information.
The RAD gal
The rad gal just wants to have fun. She loves street fashion and is not afraid to be different. She mixes and (mis)matches fashions, combines colors, patterns and prints to create an individual style statement. DIY styles are a popular choice, too. She loves to customize her look. Accessorizing is a must, and the more, the merrier. She picks the Swatch New Gent Pink Glistar as part of her arm candy.
The jetsetters
The Jetsetters know how to have a good time in style. They love holidays and cruising the seas. They want luxury. She is sexy and sophisticated. He enjoys sunset cocktails. Fashionable jetsetters love making chic statements like wearing a Swatch Gent Grand Voile or Square Sailing Lady.
The future architect
The wandering student is a thinker. He loves logic and innovation, philosophy, art, architecture and design. The stunning architecture, art and history that live in a city delight and inspire him. He fills his days with museums, archeology sites, groundbreaking architecture and traditional experiences. The world awaits the future architect. He chooses a Swatch Irony Chrono Destination Rotterdam for his style detail.
* * *
Visit and “like” Swatch Philippines on Facebook (www.facebook.com/SwatchPH).
* * *
Email Joyce Oreña at jo@joyceorena.com or follow her on Twitter @joyceorena and Instagram @jo_joyceorena.
