MANILA, Philippines - Chrissy Teigen, a.k.a. Mrs. John Legend, is the new face of contemporary fashion brand XOXO. The campaign images, shot by photographer Cathrine Westergaard, show Teigen in sophisticated and stylish pieces from the brand’s fall 2014 collection. Westergaard’s photography, dubbed by Interviewmagazine.com as “poised pop,” is quite apropos to the brand’s sartorial style.
“I’ve been a longtime fan of XOXO, so when they approached me to be the face of their fall campaign it seemed like a natural fit,” Teigen says. The campaign is an evolution of the brand’s Hugs & Kisses XOXO campaign, which launched in the early ’90s.
Women’s Wear Daily reported Tuesday that Chrissy will join the ranks of supermodel Tyra Banks, Christy Turlington, Claudia Schiffer, Alessandra Ambrosio, Miranda Kerr and her Sports Illustrated Swimsuit Issue co-star Lily Aldridge as the face of their fall campaign. Starring in an ad for a women’s clothing company kind of seems like a no-brainer for Chrissy, who revealed to WWD that contrary to popular belief, she has more female than male fans:
“Being in Sports Illustrated and a swimsuit model, it’s interesting because people assume that men love you and want to look at you and ogle you, but I’ve always had a strong female fan base and I’ve always really loved my girls. I’ve always felt like the oddball with the sexy models, because I have never thought of myself as sexy.”
Her husband certainly disagrees, of course. According to InStyle.com, John dropped by Chrissy’s shoot with a bottle of champagne to wish his wife good luck.
Check out these photos from Chrissy’s XOXO shoot. These gorgeous snaps are just a sneak peek at what the rest of the line will look like, but they’re enough to whet any woman’s shopping appetite.