MANILA, Philippines - McJim Classic Leather recently partnered with fashion designer Jeffrey Rogador at the Mercedes-Benz Stylo Asia Fashion Week show held in Kuala Lumpur, Malaysia.
The tandem’s overseas stint was followed by another presentation at the recently concluded Philippine Fashion Week 2014. The collaboration brought to the fore McJim Classic Leather’s exceptional quality and functionality.
“McJim Classic Leather is always proud to support global artists like Jeffrey Rogador. We have a longstanding program that champions and celebrates the best that the Filipino can offer. This started years ago with world-class balladeer and composer Jose Mari Chan,” says Bernadette Chang, McJim Classic Leather marketing head.
Catering to the metropolitan lifestyle of contemporary Filipino men, McJim’s vision of promoting homegrown talents and helping them to achieve world-class status is shared by Rogador, especially in his new line of creations.
The fashion designer kickstarted his career as a finalist at Mega Magazine’s Young Designers Competition (sixth edition) in 2004. Since then, Rogador joined the A-list of the Philippine fashion industry, dressing up celebrities and socialites.
An international awardee and winner of the denim design competition Jeansation 2, Rogador was proclaimed the best jeans designer at an event held in Monte Carlo, Monaco in 2012. He has also been a regular featured designer at the Philippine Fashion Week, showcasing two collections a year since 2007.
McJim has always been at the forefront of promoting a strong sense of culture and style among Filipino men. The brand also makes an effort to fuse classic styling into modern-day fashion in order to appeal to the digital-age market. The brand’s aspiration for keeping abreast of global trends and modern-day fashion resonates with the updated clothes that Rogador showcased in both fashion shows.
“I believe McJim Classic Leather products suit the items in my collection with its urban lifestyle concepts. Most are functional and of good quality, seamlessly blending with the style I want,” says Rogador.
McJim likewise supports Filipino artists who can stand tall alongside international talents. The brand considers as its mission and legacy to be a staunch supporter of numerous noteworthy causes that lift Filipino talents internationally. Among the projects that promote this cause is the Original Pinoy Music movement called Dreams Get Real which helps aspiring artists thrive in the competitive music industry.
The brand’s collaboration with a conceptual artist like Rogador is its latest effort in helping Filipino fashion designers shine in the international arena.