Experience fashion one rack at a time with Zara’s new store design
MANILA, Philippines – By revamping their retail space and making it a catwalk for anyone’s personal tastes, Zara’s flagship store in Powerplant Mall just made shopping even more pleasurable.
Zara’s revolutionary new retail store design reflects the brand’s store makeover with more environmentally sound, aesthetically forward and innovative retail space. Through its clean-cut and functional surroundings, the brand aims to inspire a dialogue between product and shoppers. Merchandise is organized into cubes that allow dressing rooms, becoming intimate areas where shoppers can create their own personal looks. Going through the retail space is an intuitive experience, where proper product zoning display plays a big role, and the store is perceived as a single, coherent, flowing space.
Women’s/ Señora’s Section in Zara’s Flagship Store in Rockwell Power Plant Mall
The materials used throughout the store also echo Zara’s new puritanical direction, where core decor fabrics of linen, canvass and silk provide a muted luxurious backdrop softening the space. The walls, packaging and carpentry are maintained neutral, yet textured to better highlight the great variety of the collections. Resin and striped aluminum fixtures and polished tile flooring offer a sleek, sophisticated sheen to the space.
Men’s/Caballero’s Section in Zara’s Flagship Store in Rockwell Power Plant Mall
Lighting is maintained to be devoid of frills, only focusing on its main function of highlighting the merchandise with maximum wattage. This creates a sense of lightness, while letting the shoppers best view the colors, prints, texture and graphic elements found in each merchandise.
Kids/Niño Section in Zara’s Flagship Store in Rockwell Power Plant Mall
With this, Zara builds the future of fashion retail with a firm edifice to beauty, clarity, functionality and sustainability that greatly benefits its millions of consumers. Located at the R1 and R2 levels of the Powerplant Mall, Zara’s flagship takes up more than 2,411 square meters of retail space that display the brand’s latest collections from Zara Woman, Zara Basic, Zara Man, TRF, and Kids lines.
In the Philippines, Zara is exclusively distributed by International Specialty Concepts Inc. – a member of The SSI Group . Other Zara store locations are at Ayala Center Cebu, Greenbelt 5, Glorietta 3, Mega Fashion Hall, Shangri-la Plaza Mall, SM Mall of Asia and Trinoma.
