No filter-beauty with Hana Shampoo
MANILA, Philippines - Since it entered the Philippine market in 2013, Hana Shampoo has changed the game in the hair care industry with its revolutionary campaign of promoting natural beauty, beauty that is nurtured through time.
Earlier this year, the brand even launched a search for No Filter Beauty, which encouraged women, and even men, to be comfortable about who they are — and even proud of it.
From the start, Hana has been clear that it does not follow conventions by breaking away from what has long been considered a norm — that people need quick fixes like makeup and hair treatments to be beautiful.
This is why Hana was the perfect supporter for the recently concluded No Filter: The 4th Philippine Fashion Ball. The brand is so much like the country’s young and talented designers who defy limits with their unconventional works.
Among the scene-stealers at the 4th Philippine Fashion Ball was British model Sophie Sumner, who won the reality series America’s Next Top Model Cycle 18. Sumner is in the country for her two-part show “Phil It Up,” a travel show featuring top destinations in the Philippines, and is also supported by Hana Shampoo.
