MANILA, Philippines - Pinay skin is happy now. In fact, it’s been happy for the past half year … and counting. Following the well-received Happy Skin launch five months ago, more and more women have now realized that to look beautiful, you must never compromise skin health.
Happy Skin co-founder Jacqe Gutierrez believes that this is the core of their booming beauty business. “More and more women are discovering the beauty of skincare makeup,†she shares. “They’re falling in love with our philosophy — makeup that cares for your skin — and products!â€
Co-founder Rissa Trillo happily explains: “They now echo our belief: truly good makeup should be your ally — not your enemy — in making you look and feel more beautiful! Fact is, all the best skincare products in the world will be put to waste if you don’t use good-quality makeup that also takes care of your skin.â€
Celebs with happy skin
“We have patrons like Kris Aquino who loved the lippies so much that she collaborated with us to create her own lippie,†beams Jacqe. “Karen Davila, who fell in love with our liquid eyeliner after wearing it during the typhoon Haiyan coverage and saw that it didn’t budge and lasted the entire day. Lucy Torres-Gomez, who’s so happy that she bought loads of products to give as gifts! Cecile Zamora (Chuvaness) personally loves SS Crème and we saw on social media that she actually made it part of her makeup kit! The fact that these women, who have access to international makeup, are patrons of Happy Skin gives us that stamp of approval that we have been creating good makeup that is at par with world-renowned brands. Especially for a humble Filipino brand like ours, it really makes us so very proud and super-motivated to create more products.â€
What’s hot with happy skin
Happy Skin Shut Up & Kiss Me Lippies have become makeup staples for that luscious pop of lip color. The Don’t Get Mad Get Even foundations have made many a woman even-toned and flawless. The Get Cheeky With Me Blushes have recreated the warmest flushes. The SS Crème has spawned radiant selfies across countless feeds and timelines.
But the hottest products to hit Happy Skin counters are the Turn Up the Heat limited-edition summer collection 2014.
• Happy Skin Lippies – Fans of these gloss/lipstick/balms with shea butter and collagen will love the new limited-edition summer shades of Shut Up & Kiss Me Turn Up The Heat Lippies (a box set of three lippies is P1,249 and individually priced at P549): Summer Crush (pink), Sunset Kiss (red orange), and The Morning After (mauve), which can be worn alone or layered for a cocktail of summer color.
• Get Cheeky With Me blushes (P699 each) – Get a natural flush with two new limited-edition shades: Sunset Kiss, “the most flattering orange that allows you to take the summer warmth with you wherever you go,†says Rissa; and The Morning After, “the perfect shade of pink that will make him think you always have that natural, effortless glow.â€
Happy Skin blushes are infused with cherry blossom extracts that lock in moisture and keep cheeks fresh and hydrated.
• Eye Am Here To Stay 24h Gel Pencil Auto Eyeliner (P499 each) – This latest product took Happy Skin almost a year to create. “We tested it as we traveled to different countries with different kinds of weather and it magically stayed on the eyes!†reveals Jacqe.
Made to stay put even on the oiliest eyelids or during the stickiest weather conditions, the makeup product is “a real wow,†with intense color pigment and a smooth application. Happy Skin Eye Am Here To Stay 24h Gel Pencil Auto Eyeliner is both budge- and smear-proof, promising peepers that look demure or dramatic. It also cares for the eye area’s delicate skin with argan oil, a favorite ingredient known for its superior moisturizing, skin-conditioning qualities.
The Happy Skin Eye Am Here To Stay 24h Gel Pencil Auto Eyeliner comes in three must-have colors: Perfect Black, Chic Brown and Peppermint, for a pop of brightness on the lash line that makes you appear well-rested.
Also available at Happy Skin counters are other fab new makeup products that love your skin: the Feeling Sculptacular Face Contour Kit, the Eye Love View Pencil & Marker Eyebrow Duo, and the Make a Clean Sweep Revitalizing Micellar Water Makeup Cleanser.
Happy Skin is available at Rustan’s Makati and Rustan’s Shangri-La, Beauty Bar, and Plains & Prints boutiques. Visit www.happyskincosmetics.com for complete store listings and more product info. Follow @happyskin_ph on Instagram and Twitter. You can also buy Happy Skin online via shop.beautybar.com.ph.