Sailing the seas of cool
MANILA, Philippines - Regatta marks its 25th year by launching its 2014 summer collection and a limited-edition fragrance line.
Founded in 1989, the brand has grown to 29 stores nationwide and two concessions in key cities. It has developed its brand character as casual leisurewear that portrays the atmosphere from sea and coast to town and country — thus elements such as rowing oars, lifesavers, wooden planks, boat modules and a fireplace with a deer head decorate the entire store. Regatta will set sail toward the Middle East and Asia Pacific.
Specially made for men and women, the 25th EDTs embody a fresh ocean scent with hints of lime and a mix of floral and citrus fruits that evoke the memory of a cool summer: relaxed, outdoorsy and distinctly stylish. Each 50ml EDT comes in a clear bottle with a free anchor bracelet inside and is sold for P425.
The latest collection — consisting of Regatta Swimwear, tropical collection and Essentials lines — features dashes of bright hues and summer prints that exude a fun and carefree vibe.
Swimwear pieces range from drawstring bikini tops and bottoms to one-piece printed swimsuits, tank tops, rash guards, printed board shorts and dress shirts in floral prints as well as shorts in two-toned light colors.
The summer tropical line features clusters of printed dresses and tank tops, striped polo shirts and light-colored shorts for women as well as printed and light-colored polo-shirts and shorts for men. Regatta’s Summer World Tees feature creative graphic prints inspired by some of the world’s famous summer destinations.
The Essentials collection is characterized by nautical printed-patterned polo shirts, cool and comfy striped dresses, khaki pants and shorts.
The brand’s latest pieces are available at Regatta stores in leading malls.
