MANILA, Philippines - From workwear, denim has come a long way to becoming a closet must-have and daily outfit essential.
When it comes to good quality, stylish, and reasonably-priced denim pants, local retail giant Bench is at the forefront of delivering pieces that have the perfect combination of comfort and style.
Bench reinforces its being a power player in this aspect through a unique campaign featuring their latest denim styles: black filling, dyed denim, carrot chinos, and jeggings. These styles take on a modern approach to denim as they veer away from the classic blues.
Another Bench denim innovation that’s sure to be a favorite of many is the OJ Flex Denim. The name itself suggests what makes it different from other offerings in the market. Made of stretch material, it is a great pick for busy days, when comfort is top priority.
The integration of a still and a moving shot in one photo for each celebrity endorser also shows how flexible the pants are—something you can wear for work and play.
The celebrities featured in the campaign are Dingdong Dantes, Enchong Dee, Valerie Weigmann, Piolo Pascual, Kim Chiu, Borgy Manotoc, Georgina Wilson, Isabelle Daza, Solenn Heussaff, Dennis Trillo, Tom Rodriguez, Catriona Gray, Billy Crawford, and Rayver Cruz.
The best thing about this latest denim collection? It isn’t about having sexy celebrity models to look up to, it’s that these pairs are made for strutting, and that you, too, can look and feel sexy in them. Visit a Bench store nearest you or check www.benchtm.com for updates.