The hottest trends in hair fashion

MANILA, Philippines -Cynos, one of the leading international brands of professional hair care products in the market today, elevated hair fashion to a new level during the recent Hair Asia Salon Spectacular Event 2013 at the World Trade Center.

Major salons and hairdressing professionals in the country gathered for a hair show, where Cynos unveiled its world-class edgy, modern, yet very wearable hair artistry and creations. 

First-ever Cynos ambassador Alex Carbonell was introduced, and hairstyle bible The Cynos Lookbook was launched.  The Lookbook is a compendium of diverse haircuts and colors presented as an important element of one’s fashion statement and individuality.    

Cynos collaborated with fashion icon and supermodel Isabel Roces  in the production of the Lookbook with the theme  “Hairventures – Journeys to Remember.” Four of the world’s most vibrant fashion capitals were used as a well of ideas: edgy and fashion-forward New York, warm and vibrant Milan, the out-of-the box styles of Korea and the fusion of global styles and unique expressions in Manila. 

Her “accounts” were then creatively rendered using a wide range of Cynos professional hair care and styling products, and interpreted by Alex and guest artists Tinette Puyat, Hanz Olivar and makeup artist Lourd Ramos. 

Carbonell has made his mark on the hair industry for 25 years, always showcasing his unique brand of haircutting and color creations, as seen in the looks he created for celebrities and the fashion-forward set.  He is currently the creative and learning director of Bench Fix Salon and also creative director for Studio Fix Salon.

“Everything starts with believing in what the product can actually do with someone’s hair,” Alex says of his role as Cynos ambassador. “It all started with the treatment of the Argan range. After trying the shampoo, conditioner and mask, my sensitized hair immediately became smoother and healthier. As ambassador, I speak through experience. The salon clients are really the models and I am the endorser.”

He counts Cynos Argan Oil, Balance Conditioner, Cynos Color, Only Freeze Hairspray and Keratonz color and care treatment as his favorite Cynos products.

“As creative artist of the brand, I am now designing a module and syllabus that will be used as a technical tool for beginners and Cynos users,” he says.  “We will educate salon hairdressers on the use of Cynos products, do live shows, seminars and major marketing programs.”

At the launch, Alex led the Cynos team in presenting the hottest trends in hair via the Cynos Hairspectacular show with the theme  “Outbreak.”

From conceptualization to choreography, music and presentation, the noted stylist got his inspiration from Plants Vs. Zombies. “I beautified them on stage to regain their power to kill and eliminate the zombies,” he said.

Prominent salons and hair studios around the world rely on Cynos’ hair color, shampoo and conditioning line, re-bonding and perming products, intensive hair treatments and styling products to deliver high-quality hairstyles.

Cynos Inside Hair Care is exclusively distributed in the Philippines  by New Summit Colors Dist. Inc. For more information, call 511-0735, 851-0421, or like https://www.facebook.com/pages/Cynos-Inside-Hair-Care and follow their Instagram account @cynosinsidehaircare.