Swarovski opens its first boutique in Manila
MANILA, Philippines - Swarovski, known for the beauty of its finely-cut and intricately-designed jewelry, opened its first boutique at Bonifacio High Street Central.
Guests entered the whimsical world of Swarovski as the brand officially launched the new store with its fall/winter 2013/2014 collection billed as “Secret Treasures.†The collection was designed by Natalie Collin and inspired by the tradition and beauty of four legendary locations: China, India, Himalayas and Venice. Its skillful blend of modernity and sophistication is reminiscent of a journey across continents and mountains.
Models wore fabulous pieces from the collection. Its sophisticated designs and exquisite craftsmanship reflected the uniqueness and heritage of each location. The sparking pieces boast the intricate mix of textures, shapes and crystals. Swiss House legend and international DJ, Mr. Mike, worked the turntables at the event.
Donning the pieces from the “Secret Treasures†collection were fashion mavens Apples Aberin, Jessica Kienle and Tessa Prieto-Valdes. Stores Specialists Inc. executive vice president Anton Huang, together with Michael Huang, as well as Swarovski head for emerging markets in Southeast Asia, Chris Neff, and Swarovski assistant key account manager for emerging markets in Southeast Asia, Fiona Ho, all greeted the guests at the new Swarovski store.
Famed for its mastery in jewelry techniques since 1895, Swarovski continues to be the world’s leading manufacturer of cut crystals with stores in over 120 countries. Swarovski has always been the go-to brand to experience the lustrous shimmer of timeless to on-trend jewelry.
In the Philippines, Swarovski is exclusively distributed by the Rustan Group of Companies and is located at Bonifacio High Street Central, Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang Town Center, and Rustan’s Gateway Mall.
