Stuart Weitzman, the king of boots, now in Manila

MANILA, Philippines - On Aug. 8, Stuart Weitzman opened its flagship boutique to the public at SM Aura Premier mall. Stuart Weitzman, the King of Boots, has become synonymous with fashion and function.  His stylish designer shoes are adored by celebrities and shoppers around the globe.

Known for his sexy stilettos and evening sandal designs, the Stuart Weitzman store at SM Aura Premier offers the full collection including boots, career, flats and weather. Stuart Weitzman understands that a great shoe is more than form or function; it’s about making a woman feel beautiful. For more than 25 years, his designs have garnered a very loyal customer base as accessible luxury footwear with great fit, style, and comfort.

Designer Weitzman said, “Manila is one of Asia’s most beautiful cities whose women have sought out our shoes in their worldwide travels.  I’m excited to launch my first boutique to showcase the complete range of Stuart Weitzman designs within our own retail environment. Filipinas will enjoy and embrace the Stuart Weitzman brand as we get to know one another.”

The store opened with Stuart Weitzman’s vibrant heels and flats collection. It was an afternoon filled with shoes, bags, and more shoes.  Guests were given the VIP treatment as they went into the boutique to look at the collection.  The event began with speeches given by deputy editor and associate publisher of Lifestyle Asia Cheryl Tiu, VP for Operations, SM Premier Malls Steven Tan, VP Marketing Stuart Weitzman Asia Roberta Lee, and editor-in-chief of Lifestyle Asia Anna Sobrepeña.  Fifteen personalities were then revealed as Stuart Weitzman’s ambassadors, namely Anna Sobrepeña, Cheryl Tiu, CEO and founder of One Mega Group Sari Yap, Jessica Kienle, Jerika Ejercito, Audrey Tan-Zubiri, Dr. Aivee Teo, Cristalle Belo, Mikaela Lagdameo-Martinez, Marilen Gonzalez Elizalde, Zandra Ty, Ria Prieto, Pops Fernandez, Fely Atienza, and Frannie Jacinto, with each wearing their signature Stuart Weitzman footwear.  At the end of the event, everyone who attended was given delicious, melt-in-your-mouth chocolates from Villa del Conte. 

Ergonomic heels, exceptional wedges, comfortable flats, and stylish bags were displayed around the store.  A variety of designs like multi-colored straps, animal-print footwear, and sole-less wedges were prominently featured and loved by many.  People found them comfortable and foot-friendly even if they wore it the whole day. 

The boutique highlights modern spaces with vanilla and gray tones to showcase Stuart Weitzman’s shoes and handbags. The up-to-date retail concept presents the iconic Stuart Weitzman interior ribbon design, as well as its unique mosaic tile accent wall and Alphano gray stone floors. 

ANGELINA JOLIE’S FAVORITE

This year marks the 20th anniversary of Stuart Weitzman’s iconic 5050 — a personal favorite of Angelina Jolie.

Thus, the boots will take center stage in Weitzman’s fall/winter 2013 global ad campaign, and will feature the legendary Kate Moss, captured by Mario Testino.  The creative strategy, especially the continuing visual vocabulary of black and white photography, plays on the concept that Stuart Weitzmans are the first thing a woman puts on in the morning and the last thing she takes off at night.  Yet, the styling will take a different turn — minimalist in concept but with an edgy aesthetic that mirrors Moss’s effortless signature look, which has catapulted her to international style icon.

The Stuart Weitzman brand has a global presence with retail stores in the United States, Italy, Singapore, France, China, Malaysia, Middle East, Indonesia, Australia, Hong Kong, Greece, Mexico, India, Spain, Monaco, Germany, Canada, Switzerland, Russia, and now in the Philippines.