There are a lot of things women want. Aside from a lifetime supply of chocolate and a designer shoe collection, many women can’t deny that it would be a dream come true to have perfectly smooth and great looking hair every single day.
That always seemed like a far-off dream for me, especially with my thick, wavy, and frizz-prone hair. I even got a good five inches or so chopped off last year hoping that a shorter ‘do would mean my hair would be easier to manage. Getting a keratin treatment at a salon is all well and good but it can get expensive when you have to do it a number of times in a year.
With popular hair care brand TreSemmé’s new Keratin Smooth line, I think we have our answer.
“Our mission is to provide salon-gorgeous hair for women every day,†said Unilever Personal Care PR head Apples Aberin at the private TreSemmé Keratin Smooth launch event last week, “We really design formulas for women’s needs.â€
With the line consisting of the TreSemmé Keratin Smooth Shampoo and Conditioner, TreSemmé Keratin Smooth Intensive Treatment Mask, and TreSemmé Keratin Smooth Shine spray, these four frizz-fighting products work to get your hair, smooth, tame, and under control once and for all.
Creative director of Creations salon, Lourd Ramos said that frizzy hair was a common problem among his female clients, but with so many products on the market claiming to help battle frizz and tame haywire hair, it was difficult to choose and even recommend the best one. That is, until he started using the TreSemmé Keratin Smooth products for his clients, of course. “Before and after we cut hair, we normally give three spritzes of the [Keratin Smooth Shine] spray and the clients say they really see the difference in their hair afterwards,†Lourd said, adding that he often gets texts from clients happily saying their hair was still smooth and manageable even days after their visit to the salon.
Of course, that’s not all TreSemmé has got up its sleeve as the TreSemmé Style Bus, an actual salon on wheels, will be making its way around Metro Manila and hitting up major cities from September to October for you to experience the Keratin Smooth line for yourself. This truly pimped-out ride, with Keratin Smooth shampoo and conditioner bottles lining the walls as well as a flat screen TV, not only has a wash and style area, but a lounge and mini-bar too.
Talk about taking hair pampering and styling to a whole new level, I got to experience this little bit of hair heaven myself and had my tresses treated and styled using the entire Keratin Smooth line. Even after two showers and using another brand of shampoo to really put the products to the test (my beauty blogger side showing through here), I noticed my hair was still softer, smoother, and amazingly frizz-free!
Unilever brand manager for hair care Ann Esteves said, “TreSemmé came up with this line as part of our mission to bring the biggest salon trends closer to more homes for everyday use. This empowers more women with the transformative power of the salon everyday.â€
TreSemmé Keratin Smooth products are available in selected stores nationwide.
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