Ipanema unveils soul-searching journey through music and movement

MANILA, Philippines -The Glorietta 2 Activity Center was filled to the rafters last Tuesday, Aug. 13, collecting style savants and a flock of stylish onlookers raring to see the latest from the leading world footwear provider, Ipanema. Inspired largely by the festive, exuberant feel of the beaches of Brazil, Ipanema continuously goes beyond providing footwear for its consumer base. This time, it digs deeper by asking the question, “What fills your soul?”

Friends from the media and select personalities like celebrity couple Doug and Cheska Kramer, UFL kicker Anton del Rosario, and young heartthrob Elmo Magalona indulged in a soul-searching journey through music and movement as the brand took flight in a visual treat, highlighting its four new suites: Ambition, Hope, Passion, and Happiness, the building blocks defining the modern Ipanema woman.

Still marked by its distinct jovial, fun spirit— seen in its footwear designs — Ipanema ups the ante of its style sensibility by foraying into the soul of women.

Beyond exuding the festive and exotic vibe of Brazil Ipanema ventures to target the new Ipanema style consciousness and ask women what fuels their passion.

Guests witnessed the newest designs fit for the new Ipanema woman. A mélange of neutrals joined by a healthy mix of brights fused with vibrant patterns were playfully carried out at the runway showcase subdivided in the four elements: Air, Water, Fire, and Earth.

This year, Ipanema is about embracing one’s personality. A pair of Ipanema is not just a fashion accessory, it mirrors one’s identity.

The stylish lot joined a revelry of sorts, which marks the culmination of the Ipanema Soul Search Raffle promo. Monthly winners for the months of June, July, and August are treated to a special Ipanema VIP packs.The grand winner is treated to a trip to Brazil, symbolic of the brand philosophy of searching her soul through while marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.

For more information, visit the Ipanema Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines). Ipanema is available at the following stores: Bambu, Planet Sports, Shoe Salon, The Landmark, The Athlete’s Foot, and Cinderella.