Kashieca defines cuteness with Liza Soberano

MANILA, Philippines -What is cuteness? Kashieca defines it this season as it introduces its new muse Liza Soberano.

The young actress, who grew up in the United States, returned to the Philippines where she fell in love with acting and eventually joined ABS-CBN as a member of Star Magic Circle 2013. The brand aligns perfectly with her personal sense of style.

“Kashieca is a big part of my life now because it is my first ever endorsement. This is pretty much a huge achievement for me and I’m glad to be able to represent a brand that I actually wear even before endorsing it,” she explained. “I chose to represent Kashieca because it offers good quality products that are suitable for my age — plus, the brand has so many pieces that I fancy wearing,” she added.

Keen on fashion and open-minded when it comes to dressing up: “I can go for a laidback look, a classy look, rugged, hip-hop — you name it — as long as it’s pretty and polished,” Liza confessed. Her current fashion obsession? Vintage style and classy, sophisticated clothes aligned to Audrey Hepburn’s immortal look — simple yet elegant.

For its latest collection Kashieca pushed the cute factor to overdrive with classic separates that easily mix and match. Liza was ecstatic when she talked about the collection. She loved all the pieces especially the dresses and sheer tops with Peter Pan collars. “I’m a type of girl who loves to wear dresses because they makes me feel more feminine and classy. I also love sheer tops because they bring out my youth — they’re really popular now and I think it’s really fun to pair them up with cute high-waisted shorts, denim jeans or even a skater skirt!” she said.

The pictorial for the brand’s fresh new campaign was led by fashion photographer BJ Pascual and stylist Ton Lao. The overall concept was executed on a set reminiscent of drawings from a storybook.

When asked about what she would design for the brand if given the chance Liza stated that she would definitely design dresses inspired by Audrey Hepburn and cute shoes to go with Kashieca’s awesome outfits. The young actress gushed over the fact that she and actress Bea Alonzo were co-endorsers.

Established in 1988, Kashieca prides itself with its mastery of classic feminine style. Join Liza Soberano and add a punch of cuteness to your wardrobe by checking out Kashieca’s latest collection, which embodies what it means to be a girl.