Replay goes post-modern in a hippy universe

MANILA, Philippines -Replay calls it Urban Fusion. A mix, in other words, of the strongest current trends with a modern urban personality. Of course, without moving away from the brand’s historic tradition, deeply rooted in denim, shirts and casualwear. The result is a collection of mix-and-match and post-modern contamination that explores and reworks the world of denim and casualwear, then shifts towards an idea of new romance and ethnic, via outdoor wear through to military and biker worlds.

Here’s a global view of its three main concepts — Replay Blue Jeans, Wild Thing and Biker.

Replay Blue Jeans reflects the more casual and basic soul of the collection, with go-anywhere garments whose raison d’être lies in almost maniacal attention to detail and construction. Colors tend to be dark, covering the shades of blue, black and gray, with flashes of military green and ecru.

The second soul of the collection is Wild Thing with its more romantic warm hues, some references to camouflage and military greens, the ethnic and hippy universes. A world that gets its attitude from camouflage fabric, nylon and military references, and its softness from craftsmanship, natural fabrics, leather and natural colors.

Biker is the third and final theme in the collection, featuring decidedly more aggressive and daring treatments, inspired by the world of motorbikes, from which it borrows materials, construction and combative spirit.

In the Philippines, Replay is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5 Ayala Center, Makati City and Rustan’s Tower Shangri-la Plaza Mall.