Playboy menswear gets naughty & nice at SM Aura

MANILA, Philippines -Famously symbolized by its iconic bunny head, the global Playboy brand celebrates its 60th year in October, 2013. It has been a beacon for an intellectually forward lifestyle — a taste maker, an arbiter of style and a vanguard for political, sexual and economic freedom. Today, the rabbit-ear logo is widely considered as one of the top 20 brands in the world according to The Wall Street Journal. Playboy brand’s strength stems from its heritage as an iconic, trailblazing brand that pushes the envelope with a distinct point of view.

Today’s Playboy man does not break the rules, so much as live beyond them, and knows life is about constant exploration. As Asia becomes the focus of global attention, major Asian cities have embraced Playboy menswear — Shanghai, Taipei, Kuala Lumpur, Bangkok, and now Manila.

With the opening of the SM Aura Premier at The Fort, Taguig City, Playboy showcases a collection of menswear that says “naughty is nice” in its first Manila outlet exclusively for SM Store. As an American heritage brand, Playboy looks forward to seeing more men move around town with that famous bunny head. Hop on!