Susan Florete perfects the formula for an approachable luxury brand

MANILA, Philippines -Diamonds, pearls, gems and gold — these instantly top any ladies’ wishlist. Yet to craft a name and heritage with these materials and turn them into pieces of statement, style and permanence is a woman’s fantasy come true. Since 1973, Susan Caperonce Florete has been honing her family tradition of handcrafted jewelry which she learned from her mother who hails from Bulacan. Susan, together with her spouse, Marcelino M. Florete, Jr., built the enterprise into what it is today.

The latest collection of F&C presented during an intimate celebration of its 40th anniversary

Favored for its traditional craftsmanship matching the trends of the times, F&C Jewelry now celebrates its 40th anniversary as an approachable luxury brand, offering high-quality material and make for the best price value. With this magic formula, F&C Jewelry transformed from a lone home enterprise in Iloilo into a highly-respectable jewelry brand found in over 50 stores nationwide, in the country’s largest retail chains.

F&C Jewelry’s Diamonds collection pays homage to life’s milestones — a diamond bangle for the debutante, a well-set diamond ring for the bride, and a diamond-clustered illusion drop earring for the romantic anniversary.

Pearls are the punctuations of sophistication in every woman’s wardrobe, and F&C Jewelry offers the finest South Sea pearls in white, champagne, chocolate, Tahitian black, and black. F&C Jewelry waxes nostalgic for the ears, fingers, and necks of the ladies graced by the earrings, rings, and necklaces. Now, made more modern with hints of white gold, yellow gold, rose gold, and delectable diamond setting, F&C Jewelry presents timelessness in more timely ways.

Of lace, layered, and luxuriously tri-colored, F&C Jewelry’s timeless gold pieces mix romance and freedom, for a collection that is perfect for the young at heart.

And lastly, F&C Jewelry unveils a future that is bright, cheerful and brimming with color. The brand’s gemstone confections unveil smoky topaz, white quartz, amethyst, citrine, briolette amethyst and green beryl.  

F&C Jewelry has made a mark, and a deep connection to its patrons who understand the value and the quality that comes with each masterwork.

F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit www.fncjewelry.com to know more about their latest designs.