Bershka is here!
MANILA, Philippines - Stores Specialists Inc. collaborates with the Inditex Group, one of the world’s biggest fashion retailers, to bring in the well-known Spanish clothing brand, Bershka, to Manila. Under the Inditex umbrella are sister brands Zara and Massimo Dutti which offer stylish pieces to cosmopolitan women.
Trendy girls who are well-traveled can vouch for the reasonably-priced fashionable collections that Bershka showcases in 785 stores around the world.
The spring-summer 2013 collection boasts avant-garde sophistication in the form of straight, asymmetrical cut garments. Layering is encouraged through transparency tricks. A must-have look for the season features skinny cigarette pants with a bandana underneath a bolero jacket. Bershka puts a feminine touch on leather and bomber jackets by using vaporous fabrics and flower appliques.
This summer, the Bershka girl matches retro-style urban wear with bleached denims. Ethnic influences in the form of ikat embroideries and Indian patterns are paired with metallic appliques. Vinyl and acrylic jewelry and bags are great accessories to enhance the geometric cuts. Transparent box-type carry-ons have foil-type finishes that give a mirror-like quality to the total look.
The Bershka girl relaxes with her Boho dresses that show off gradient pleating and lace relief but come party time she stands out with sequins and iridescent animal prints full of metallic and trinket appliques. The shoe collection amplifies last year’s biggest trends. Wedges, flat shoes, and high heels are laid on with spikes, studs and metal fixtures.
BSK, the youngest line, pays tribute to the urban romantic by using guipere- embroidered cotton with the season’s favorite colors: salmon, tangerine, nude, and vanilla. Pops of fluorescent orange and black come forth occasionally.
Jewel-like beads, celestial blues, and 3D flowers are some of the futuristic elements that provide a bold and edgy look. Indigo together with lime and fluorescent pink are playfully combined. Gradient tie- dye is incorporated with cultural printing. Dresses and boleros with geometric prints are matched with metallic treated denims and knits. Accessories include perforated leather backpacks and animal print necklaces and bracelets. Wedges have been spruced up with gold zippers and studs. Slippers and flats are made of a variety of materials such as crochet and lace.
Denim influences all kinds of garments in Bershka Men’s Gentlementality line. Main items include baggy trousers that taper at the bottom, loose-fitting trousers with a slim touch and comfortable garments mixed with modernized versions of classic pieces. Printed stripes and false plain shirts and T-shirts are popular.
Earth Lab focuses on comfort with comfortable and fresh items created in linen and fabrics such as fine knits with a net effect. Tans and sandy tones are combined with camouflage prints and stonewashed denim.
For a more cosmopolitan look, the Night Buster line features new baggy- sized T-shirts, jackets and jumpers as their key items. The Korean parka has also been reinvented with lighter fabrics ideal for summer nights.
In the Philippines, Bershka is exclusively distributed by International Specialty Retailers Inc (ISRI), a subsidiary of Stores Specialists, Inc. (SSI). Bershka is now open at Glorietta 2, Makati City.
