Cotton On goes Hart to Hart

MANILA, Philippines - Jess and Ashley Hart team up as the new faces of Australian clothing brand Cotton On. Genetically blessed with laidback style and the quintessential Australian look, the It-girl sister duo flaunt their tousled blonde locks and long tanned limbs for the latest Cotton On campaign, shot on the streets of Los Angeles.

Jess and Ashley are gorgeous in their own right and hold their own in the modeling world. This is their first global campaign, following in the footsteps of Aussie models Lara Bingle, Bambi Northwood-Blyth and Alex Spencer. Cotton On marketing manager Mark Coombes says that they both perfectly embody the brand: “They are quintessentially Australian, epitomize the Cotton On brand and together they are a force to be reckoned with.”

The fashion brand’s latest campaign shows Jess and Ashley sporting vintage-style tees and threads bearing a reworked Australian flag, with heavy doses of camo and chambray thrown into the mix. The look is fresh and festival-ready, with double denim, paisley bandana prints and other references to the brand’s core Australian heritage. Fellow model and Cotton On menswear face Didier Cohen joins the girls in the all-out campaign to be displayed in over 1,000 stores globally.

Cotton On prides itself on collections that are fun and wearable. The brand elevates casual wear to a whole new level proving that fashion can go hand in hand with comfortable and affordable everyday wear. Fashion enthusiasts will love how each piece from Cotton On stands on its own and can easily be combined with others to form unlimited outfit possibilities.

For 2013, Cotton On has its sights set on further international expansion while maintaining its true blue heritage. Coombes says, “We will continue to focus on our ownership of laidback Australian style and denim whilst delivering on exciting new collections and collaborations.”

Must-have pieces from Cotton On’s latest campaign are available at all Cotton On branches in Bonifacio High Street, Lucky China Town Mall, Robinsons Magnolia, Robinsons Place Manila, SM Mall of Asia, SM Megamall and The Block SM North EDSA. For information, visit www.facebook.com/CottonOnPh.