Anew way to turn back time

MANILA, Philippines - I ’ve never worried about wrinkles, thinking that oilier skin types would be less prone to them. But some time last year, I woke up and saw that I already have a few fine lines under my bangs –– an area that I don’t get to see very often and hardly put any sunscreen on. My delinquent and inconsistent skin care habits have led to an unexpected roughness on my forehead. The skin here is also less taut as the rest of my face. A surge of panic prompted me to try every single product on the market, carefully picking out those that are lighter in consistency and fragrance, to avoid irritating my also acne-prone skin.

I found that serum-types are most effective for me. They are absorbed better and faster, and are good for use during the day and night –– makeup goes on smoothly over serum type formulations and they don’t cause breakouts like heavy creams do. They also tend to have a light fragrance and come in easy-to-pack pump bottles that store the product without leakage and dispense just the right amount of serum every time. 

Last Jan. 16, Avon Philippines held an exclusive event to announce Anew Clinical Pro Line Corrector’s arrival in the Philippines. It is touted as the brand’s fastest wrinkle fighter to date, thanks to Amino Fill 33 or A-F33 technology. Move over, AHA; step aside, retinol, this is the new gold standard in anti-aging and it promises to erase wrinkles in just seven days.

While it seems too good to be true, 60,000 people in the UK don’t think so –– that’s the number of customers on the wait-list for Avon’s new breakthrough anti-aging product, Anew Clinical Pro Line Corrector. We’ve heard this promise a thousand times and have been underwhelmed by the way so many other anti-aging products have delivered, but in clinical studies conducted by Avon, the Anew Clinical Pro Line Corrector has shown that it fades fine lines and wrinkles in seven days, improves the appearance of skin by 100 percent in two weeks, and reduces the appearance of deep wrinkles by 33 percent in 11 weeks.

The product will be exclusively available through Avon representatives, but not for another two months. Dr. Xiaochun Luo, Avon’s global research and development group vice president and chief scientific officer, provided us with information straight from Avon’s New York headquarters, via conference call. Ruffa Gutierrez, Avon’s brand ambassador for six years, was also present to share her experience with the Anew Clinical Pro Line Corrector.

“You don’t have to be 35 years old to use it!” said Ruffa. “I have a friend who is 23 years old, and she already has wrinkles! I’m going to tell her to use it. It’s really a facelift in a jar. I brought the product to Australia with me, stopped using other products and tried it. Within a week, the fine lines on my forehead were erased.”

Avon SVP and president for Asia Pacific and the Philippines Bob Briddon added, “The work behind Avon Anew Clinical Pro Line Corrector is one of those opportunities we took, the result of which is a breakthrough technology and a life-changing product that we are now extremely excited to offer Filipino women –– and we want them to be one of the first to enjoy its unique approach to younger and healthier-looking skin.”

A-F33 is a lab-made amino acid derivative that deactivates collagen blockers and boosts collagen production. As we know, depletion of collagen brought on by exposure to free radicals and sun damage among other factors reduces skin’s elasticity, plumpness and glow. Anew Clinical Pro Line Corrector with A-F33 intercepts collagen blocking and helps release “untapped collagen” –– the undeveloped stuff stuck inside our skin cells due to a lack in in proteins and vitamins that aid in collagen synthesis and the healthy transfer of collagen fiber to skin cells. As we age, we naturally lose some of these proteins and skin’s ability to renew itself starts to slow down. Skin gets by with a little help from its serum and cream friends –– but as with human friends, choose wisely.

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Avon is offering the Anew Clinical Pro Line Corrector Free VIP Trial to those who want to experience the difference of A-F33. Simply sign up at www.onlyfromavon.com.ph for a chance to receive one of 2,500 28-day VIP trial packs from Avon. Anew Clinical Pro Line Corrector with A-F33 will be available at P1,999 on Mar. 1 exclusively through Avon representatives.