Look fab and 10 pounds slimmer this summer

Have you ever found yourself falling in love with an eye-catching swimsuit on the hanger but fall quickly out of love with it once you try it on? Have you ever found yourself excited at finding the seemingly perfect-looking swimsuit only to find out the bottom fits but the top doesn’t or vice versa? Have you ever found yourself strutting confidently in your swimsuit to the waters then running desperately for cover after it gets wet and literally wild?

Those days are over with Miraclesuit, the swimsuit that contours, slims and firms a woman’s body. Created with patented technology from Europe and designed by an American company, the Miraclesuit emphasizes a woman’s curves and draws attention away from problem areas. “Who doesn’t have problem areas,” notes Ines Delgado-Prieto, proprietor of Itsie Bitsie where the Miraclesuits are sold. “The shirring and draping, twisting and pleating incorporated into the suit design creates luxurious highlights and textures, details sought after by women on the lookout for the perfect swimsuit brand,” she adds.

The Miracle suit is a summer fashion essential; Hoda Kotb, host of The Today Show, calls the Miraclesuit ”a great, great suit” and Rachel Ray “loves it.”  NBC says the Miraclesuit “puts everything where it should be,” while CBS affirms that “ the Miraclesuit is fantastic, it has great construction in it and really enhances.” The most publicized swimsuit brand in the world, the Miraclesuit has been featured on Tyra, Oprah, The Early Show and The Today Show and magazines like Vogue, Glamour, In Style, Real Simple, Ebony and US Weekly.  Good Housekeeping magazine lauds the Miraclesuit “because its problem-solving styles camouflage, conceal and contour whatever your shape or size.”

So what makes Miraclesuit unique and standout from all other swimsuit brand? Miratex, the hi-tech fabric that has three times more spandex used exclusively with every Miraclesuit. It delivers overall control, contour and comfort without the standard girdle linings or constrictive panels. According to Ines Delgado Prieto, with this innovative fabric, any woman who puts on a Miraclesuit appears “to lose 10 pounds in 10 seconds…the 10 seconds it takes to put it on.” “We’ve seen how Miraclesuit makes women feel good and confident about themselves; it is an investment that is well worth it,” she shares.

 The beauty of Miraclesuits is that not only do they feel good on the body they also look good on the body. Forget dowdy images of girdle-like, shapeless one-piece swimsuits; Miraclesuits are unabashedly sexy, appealing and guaranteed eye-candy. The kaleidoscope of colors and patterns on the printed swimsuits evoke the fun, free-spirited mood of summer days while the solid, monotone pieces conjure drama and heighten the romance summer evenings bring. Their designs score very high on the fashion barometer — they are just as fabulous on the beaches of Boracay as they are on the shorelines of the Maldives and on board a yacht in Capri.

Miraclesuits are for women of all ages; Itsie-Bitsie carries over 30 designs from a small size six to a generous size 12. The store keeps a very limited stock of each Miraclesuit design with a maximum of seven pieces per style to simply just two for sizes 10 and 12. The Miraclesuit keeps its original shape whether wet or dry and is ultra durable, lasting several summers long.  At less than P10,000, the Miraclesuit is a deal and at less than P8,000 an absolute steal; can you resist real value for effortless chic at these prices? 

The group behind Miraclesuit could not have found a more ideal partner/distributor in the Philippines than the Itsie-Bitsie group. Itsie-Bitsie is a tropical lifestyle purveyor of little known and upcoming brands and breakthrough designers from established and emerging fashion capitals. Ines Delgado-Prieto, the charming youthful founder of Itsie-Bitsie, travels constantly to discover products as far and exotic as Madagscar and Kenya and as cosmopolitan as New York and London. The boutique in Rockwell is a treasure trove of swimwear, tops, dresses, jeans, after-sun fashion pieces, shoes, accessories and scents that define the tropical lifestyle. The clothes are comfortable, feminine and fun to wear in the tropics and what’s more the products are carefully selected for their impeccable quality. The boutique counts not only the local discriminating set as their clientele but also the travel-savvy foreign residents and Asians from neighboring countries. Because of the high demand for their products from overseas, Itsie-Bitsie is opening a boutique in the fashion-forward area of Repulse Bay, Hong Kong in the coming months.

 I tried on several Miraclesuits myself to find out first-hand if it delivers on its promise of making women look 10 pounds slimmer in 10 seconds and let me tell you, it did not disappoint. I purposely did not face the mirror while trying the swimsuits on and when I turned around to look at myself in the mirror, I certainly looked slimmer, my waist narrower with my backside appearing firmer. It hugged my body tightly but quite nicely, giving my torso a lift, making me look taller than my 5’8” height. The designs were flattering and while age-appropriate, they made me look younger even sexier.

 Ines hopes that “the Miraclesuit will be the first of many fine brands that Itsie-Bitsie boutique will distribute to stores in select areas in Metro Manila, Cebu and Davao.” By April 2012, Miraclesuit will be available at SM Department store in Makati, Chimes Department store in Davao and at exclusive resort stores in the Philippines.   

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Itsie Bitsie is at the ground floor of Joya Lofts & Towers, 28 Plaza Drive, Rockwell Center, Makati City. For information, call 897-1821 or visit www.itsie-bitsie.com.