Gucci makes you bike in style
MANILA, Philippines - Gucci and Bianchi recently unveiled the exclusive Bianchi by Gucci bicycles designed by Gucci creative director Frida Giannini.
Giannini said, “Ever since Gucci’s founding, travelling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go.”
Founded by Guccio Gucci in Florence in 1921, Gucci won ever greater attention and acclaim for the exquisite workmanship and eternal appeal of its products. Now, 90 years on, under Giannini’s creative direction, Gucci continues to infuse its remarkable heritage with a contemporary fashion vision providing a unique combination of past and present. Meanwhile, Bianchi has a 126-year history of success in the cycling industry. Its unforgettable celeste color, Italian design and high technology make Bianchi one of the most recognized sport and lifestyle brands in the world.
“Bianchi is proud to be included in the group of iconic Italian brands selected by Gucci for lifestyle product collaborations,” said Bianchi CEO Bob Ippolito, “Frida Giannini’s design vision has given us the opportunity to create new models which are different and distinctive for cycling enthusiasts.”
The Bianchi by Gucci is available in two models, both with Gucci’s signature green-red-green web stripe. The white hydro-formed steel single-speed bike is ideal to move in the city with elegance. The frame features customized leather grips and saddle as well as Gucci detailing. The matte black carbon fiber monocoque model is an urban/off-road bike with carbon fork and disc brakes. It is the perfect model for a weekend getaway, fit for riding both in the city and in the countryside. Giannini has also designed a series of accessories to complement the bicycles, including a helmet, gloves and a water bottle.
The Bianchi by Gucci is available at select Gucci boutiques worldwide: Rome, Milan, Paris, London, New York, Los Angeles, Las Vegas, Honolulu, Chevy Chase, Tokyo, Hong Kong, Seoul, and Singapore. The Bianchi by Gucci models will also be showcased in Stockholm at the Bianchi Cafè&Cycles — the new Bianchi concept store created by Salvatore Grimaldi, owner and President of Bianchi, which combine the best of Italian food and wine with Bianchi’s bicycles and accessories.
In the Philippines, Gucci is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Greenbelt 4, Ayala Center and Rustan’s Tower Shangri-La Plaza Mall.
