Get a head- start and look current for the holidays’ nonstop events, parties and happenings with the latest editorial collection of Toni&Guy London. References from decades past in fashion, music, street culture, art and architecture stamped with futuristic concepts give a fresh approach to old meets new. Get an eclectic high-fashion vibe with the latest Toni&Guy campaign, Alignment. Toni&Guy has been the official sponsor of London Fashion Week since 2004. This year, the creative team worked on over 70 shows, from Giles Deacon to Betty Jackson, Todd Lynn, Jasper Garvida, Fyodor Golan, Bora Aksu, Joanne Hynes, Fashion Mode, Tween, Samantha Cole, Ones to Watch and Jean Pierre Braganza, to mention a few.
It’s all about versatility.
Strong statement cuts are made to look uncomplicated with a natural finish. Further intensify the look with the latest adaptations of dip and tie-dye techniques in color. Subtle color placements in hues of Mannequin Pink, Naycer, Whisky Mist and Panache create the look. Color is overlapped and layered to create “nu-tones” that enhance texture. Staying true to the brand’s philosophy of functionality and individuality, the latest cut and color work in “Alignment.”
Accessibility is now hip yet appeals to the public.
The new look adopts a “ready-to-wear” approach that is also an expression of personal style. A consumer-focused campaign takes inspiration from pop culture with a strong underlying influence from emerging new talents such as Florence Nightingale and Ellie Goulding. Cuts go from strong to classic shapes, to soft long layered tresses with a real emphasis on texture — vintage and lived-in meets groomed and tailored. Think fresh-faced with a hint of attitude for good measure. On-trend coloring techniques such as dip-dyeing and stretching in icy purist blonde, luscious chocolate brunette and hot copper finish the look.
For men, it is all about clean lines and groomed texture worn with confidence — the classic short back and sides complemented with length on top continues to dominate the look of the season.
Style is achievable and personal.
Think street culture with a hint of rock-and-roll cool. The collection embraces hair of every length, shape and texture. From casual deconstructed curls to graphic statement cuts — hair is tactile and lived-in, tailored and finished. It is all about achievable style.
Treat hair as the ultimate fashion accessory. The new hair care campaign is about the “Hair meets Wardrobe” philosophy. Categorized in definitive style groups — casual, classic, glamour and creative. Carefully selected products define each style personality.
Diversity is key. Here are the key looks for the season.
Aalto takes its name and influence from Finnish modernist architect and designer Alvar Aalto and his concept of creating a total work of art — through a naturalistic and organic approach. In addition, direct style references from iconic Swedish actress Britt Ekland and model of the moment Isabella Lucas completes the look. It has a retro influence, yet a modern vibe. It has an effortless texture that creates a youthful energy. Color, too, takes direct reference from Aalto to create a soft, fluid color that complements the chunky functional shape of the cut. An illusion of the hair that has been dipped into liquid is achieved through the techniques of textile design of tie-dye and dip-dyeing that gives an anti-conformist attitude.
The next cut, Belie is raw yet refined. This highly editorial look takes influence directly from London Fashion Week, using a tailoring influence within the cut to create a sheer, transparent finish. This tough, edgy undertone is about creating a look for the new decade. The adaptation of the dip-dye technique, creating an internal infusion of color that is simple yet progressive highlights the cut. This plus the influence of the color-blocking trend, working with a softer internal palette of honeyed tones, create the style.
The heady world of the ‘70s rock-and-roll culture and teenage rebellion inspire this next look, Dakota. Grunge meets glamour. Off-beat texture, severed ends and layering add allure to this look inspired by the era’s teenage angst, hedonistic pleasure and glitter. References from Cherie Currie and Joan Jett of the film, The Runaways define the look. A polarization of color with tones of whiskey mist, panache and snowball white finishes the look.
This next cut takes direct influence from the Balmain S/S’11 collection. It has a distinct DIY feel yet is detail-oriented. Combining this with a play on duality of texture seen at the London Fashion Week A/W’11 shows, Kibou creates a wet to dry feeling within the hair with a focus on achieving expandable movement. Architectural inspiration creates the innovative sectioning patterns of this look. The Citroen building on the Champs Elysees and its graphic glass façade directly influence this look.
Naycer embraces the natural movement and texture of hair with an uncomplicated finish. A tousled, lived-in feeling and a dusty, almost static silhouette take reference from designer Betty Jackson’s A/W’11 show and Chloe campaign shot by photographer David Simms. A rippling tonal effect creates a drift of color in reference to artist Christopher R.W. Nevinson and his “Bursting Shell” painting. Root stretched hues expand to create a dominant color-blocking effect.
An edgy style with an element of playfulness and versatility using Isabella Blow as the style reference defines Shard. A strong shape emulating the statement cut of model, Kristina Salinovic plus architectural influences create an anti-gravity structure to the shape. Strong geometric sections of bold color with a romantic gothic-chic feeling using the color palette of Gucci’s A/W’11 collection finish the look. Color blocking creates an unconventional approach, incorporating perimeter edging for a high-fashion, yet playful feel.
Using Karen Elson as an iconic style reference and its namesake, while taking influence from Trussardi’s A/W’11 campaign and Sonia Rykiel’s use of curly hair at her S/S’11 catwalk, is the next look. A distressed texture by block cutting the hair creates an anti-head shape. The Elson is a progressive take on the classic curl. Taking focus on Karen Elson’s distinctive style, the cut’s movement and texture is enhanced with a highly individual color.
Linda Evangelista’s ‘90s crop is back with a subtle, playful take with a more dramatic shape. Emphasis on femininity worn with a looser texture is the Valour look. Expressionist Monet using color as a feeling and expression of detail to add to the lifestyle and mood established the total look. A strong tone of reflective, elixir hues that involves pushing, draping, layering and folding tones on application add movement to the shape of Valour.
With these versatile choices, get a head- start and express your personal style. The mod woman treats hair as an essential accessory. The new trends on color and cut are progressive yet approachable. Have fun this holiday and play with the latest “crowning glory” looks.
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