SM Beauty Section: Harnessing the beauty within

MANILA, Philippines -  True beauty exists within. And with SM Department Store’s Beauty Section now offering an entire area for beauty ingestives, individuals can now unravel more beautiful versions of themselves beyond skin deep.

SM Beauty Section launches its new concept: Beauty Within, a plethora of supplements, vitamins and pharmaceuticals geared towards women’s well-being. From topical products to ingestives, SM’s beauty section has got it all.

The cocoon, the symbol of new life, is the inspiration for this exciting new concept that empowers women to transform inside out, providing a breath of new hope and confidence.

Having a day-to-day skin regimen and exercise routine are already a great way to enhance a woman’s holistic beauty. However, topical products can only go to a certain depth within the skin’s layer. But with beauty ingestives, the necessary nutrients are reaching the skin from within, making the transformation faster and more noticeable.

This is affirmed by Dr. Angel Camagun, dermatologist and beauty expert — “Ingestives are beauty supplements. By taking supplements orally, the necessary nutrients reach the inner as well as outer skin layers from within. Thus, the expected outcomes like renewing cells, fighting free radicals as well as boosting the immune system can be felt and seen.” 

SM’s Beauty Within has brought together the country’s top brands with a singular mission in mind: to help women the country over reveal their beauty from within. Standout beauty solutions include:

For Skin Whitening

• Mosbeau: With key Ingredients like placental protein, asparagus extract, vitamin C, collagen and glutathione, Mosbeau whitens skin while rejuvenating skin cells and removing harmful toxins from the body.

SM Beauty Section’s Beauty Within offers a plethora of supplements, vitamins and pharmaceuticals geared towards women’s well-being.

• Belo Nutraceuticals: This latest offering from the powerhouse brand harnesses whitening and anti-aging in one capsule. It’s infused with glutathione and collagen precursors and provides an added bonus: a healthy dose of vitamin C.

• Cosmo Skin: Contains primeform glutathione which effectively inhibits formation of eumelanin (dark melanin) and synthesizes phaeomelanin (light melanin).

• Met Tathione: A certified Japanese treasure, Met helps strengthen the immune system, removes toxins from the liver and protects the body from free radical damage.

Other skin whitening options include Vita Pack, KB Kyusoku and Slim & White.

For skin enhancement/ Anti-aging

• Myra E capsule: An antioxidant that protects and fights against free radicals that damage skin, Myra E capsules promise healthy skin and eyes for an overall youthful glow.

Other vitamins and supplements available are Gloww, Pynocare and IVI Premium Collagen Drink.

For body slimming

• Xenical: Xenical  blocks some of the fat that you eat, keeping it from being absorbed by your body. It is used together with a reduced-calorie diet and weight maintenance to treat obesity in people with certain risk factors (such as diabetes, high blood pressure, and high cholesterol or triglycerides).

Other slimming formulation options are Lesofat, ATC Redoxfat, Biguerlai, Cosmo Body, Kankura Herbal Tea, Kankunis Herbal Tea and Biofitea.

Wheatgrass Powder and Organique Acai Juice supplement, on the other hand, provide detoxification benefits.

Completing the offer for general wellness are vitamin brands Caltrate Plus, Berroca Performance and Moringana Capsule.

The Beauty Section now completes its role as a true beauty enabler by offering such a holistic range of solutions. Consistent with the campaign’s theme of transformation is the birth of Beauty Within advisers who will serve as the informed voice towards enlightened beauty choices. 

Start your beautiful transformation by visiting the Beauty Within Section at SM Makati, SM Megamall, SM Mall of Asia, SM Fairview and SM North EDSA.