Gucci unveils iPad app experience
MANILA, Philippines - Nearly two years after Gucci broke ground with its first iPhone app, today — as it celebrates its 90th anniversary year — the house delivers a new app experience that takes full advantage of the iPad.
Gucci Style by Gucci is an exclusive digital shopping magazine that gives unprecedented access to the world of Gucci. Fashion, trends, craftsmanship and storytelling come together in visually compelling editorials. The app constantly pulsates with animation, fresh fashion stories, and live feeds from Gucci’s Twitter, Tumblr, and Facebook accounts.
Available for download at the App Store, Gucci Style invites users to read, shop, and share. For the first time ever, users can shop on the iPad and purchase from Gucci’s Digital Flagship Store. Every detail reflects great care with content available in eight languages (English, Italian, Spanish, French, German, Korean, simplified Chinese, and Japanese) and a custom font created from founder Guccio Gucci’s signature.
Creative director Frida Giannini engages followers with insider features and hand-selected products to create the ultimate Gucci experience. The user becomes the protagonist and manipulates next-generation technology in an array of interactive content at one’s fingertips:
• Men’s and women’s video fashion shoots — The current pre-fall collection comes to life through user interaction with models and ready-to-shop looks.
• How to Wear It – Frida Giannini shares her personal picks for everyday fall fashions
• The New La Dolce Vita — A virtual road trip though Italy in the “500 by Gucci” details where to sleep, eat, drink, and what to wear from Rome to Turin.
• Got Vinyl — Frida Giannini uncovers her vintage vinyl collection for sampling.
• Behind the Craft – Gucci artisans put their craftsmanship on display while at work on the Bamboo bag.
• Jump to It – The world’s top-ranked female show jumper, Edwina Alexander, discusses life as a Gucci equestrian.
Gucci Style is available for free from the App Store at http://itunes.apple.com/us/app/gucci/id334876990?mt=8.
Developed by London-based MeriMedia, a leading innovator of touch-screen publishing and originally launched in October 2009, the Gucci app hit the one million mark this past March, with 1,077,768 downloads as of June 2011. Additionally, the app has generated 2,353,547 upgrades since its debut.
In the Philippines, Gucci is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center and Rustan’s Tower, Shangri-La Plaza Mall.
