MANILA, Philippines - It’s cool, modish and comfortable, Just like the shoes.
That’s the new FitFlop store at SM Southmall, the third in the country, designed for “shoeaholics.”
The store’s contemporary-minimalist interior influences blend in with the brand’s chic trademark yellow and red tones with each piece of modular pod chair and table nestled in strategic nooks of the room. The shoes can be spotted very conveniently as they hang and are specifically clustered according to model, size and color.
“Definitely the store will be customer-centric,“ said brand manager Melody Nubla.
FitFlop, which revolutionary Microwobbleboard technology provides maximum support and adds chic glamour to fitness while walking, was awarded an APMA seal of approval (American Podiatric Medical Association) and recently won Drapers Footwear of the Year for 2011. Bio-mechanically engineered to give leg muscles safe and effortless workout, FitFlop’s scientifically proven physical benefits include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.
Exclusively distributed locally by Primer Group of Companies, FitFlop is also available at the 2nd level, Entertainment Mall of the SM Mall of Asia and in SM City Cebu. For the complete list of authorized dealers, visit its fan page at facebook.com/Fitflop Philippines.