Majolica Majorca at SM: Cute and affordable line of cosmetics

MANILA, Philippines - We all know about Shiseido, the iconic Japanese brand founded in 1972 and considered the oldest cosmetics company in the world. Dedicated to high quality, high image, and high service, Shiseido’s skincare products and regimens are for every phase in a woman’s life.

 While it is a company rich in Japanese tradition, Shiseido is fiercely contemporary. In 2003, it launched Majolica Majorca, its young brand for kawaii (the Japanese word for cute) and more affordable line of cosmetics. First launched in Japan, Majolica Majorca’s popularity has spread to Taiwan, Thailand, Hong Kong, Malaysia, and Singapore.

 The good news is that Majolica Majorca has now arrived in the Philippines and is available exclusively at the Beauty Section of the SM Department Store and at Watsons stores nationwide.

 The name Majolica Majorca is inspired by the legend of a mythical bird that transforms from the simple and ordinary to the beautiful and grand. It is said that the simple bird adorned itself with elegant and unique feathers until the Goddess of Beauty took notice of its creativity.

 Filled with admiration, she cast a powerful spell on the bird and uttered “Majolica, Majorca!”, magic words upon which the beautiful feathers accenting the bird’s body became real and a crown appeared atop its head. The Goddess is said to have appointed the bird to be the Evangelist of Beauty, saying, “Go forth into the world and make all women beautiful!”

Majolica Majorca brings this legend to life with its wide selection of cosmetics especially designed for young women. Very much like a magic potion, Majolica Majorca cosmetics are amazingly effective, backed up by impeccable Japanese technology and precision, as well as Shiseido’s many years of experience.

 Like the mythical bird, young girls can bring out the beauty in them with Majolica Majorca’s best-selling products. Like a magic wand, the Lash Expander Frame Plus lengthens lashes and gives your eyes a pretty finish while the Perfect Automatic Eyeliner releases just the right amount of liquid eyeliner per use, making it easier to draw on your eyelids. The Skin Remake Pore Cover with SPF 18, on the other hand, leaves skin silky smooth and translucent with just one stroke.

 Majolica Majorca is available exclusively at the Beauty Section of the SM Department Store and at Watsons stores nationwide.

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