Just chic & affordable, that's Jaspal

MANILA, Philippines - Asian men and women, unlike their Western counterparts, are typically petite or small. That being said, it’s not usually easy to find clothing that would evenly match the height and size of Asians.

Backed by this ideology, Jaspal boutique opened its doors to the public in 1972. Since then, it has been touted as the leader of the Thai fashion industry. The boutique’s dream is to provide their customers high quality, ready-to-wear clothing that can compete with other high-end brands from New York and Paris.

European quality for the Asian woman, at a price that is affordable.

But one thing Jaspal offers, which these brands do not and cannot, is affordability. It’s no wonder then that Jaspal’s clout has grown over the years and they now have 30 outlets spread throughout Thailand.

Immaculate craftsmanship is a work culture at Jaspal. The in-house design team selects only the best designer fabrics from around the world to create fashion items which are second to none in production quality and combine international taste with local flair.

Jaspal’s 2011 collections are in harmony with the forecast fashion trends for this year:

Strong, bold prints are definitely in vogue right now. However, it looks like pretty floral prints and concrete graphic prints are here to stay. The prints can be in vibrant hues like green, blue and pink or earth tones. If you are not too keen on prints on your clothes, you can always make do with a printed bag or pair of shoes.

Whether floral, dotted or retro-printed, fabrics come in prints. Denims are still a staple, and tees can be cropped and cuddly. Jaspel is one of the best-loved labels at Adora in Greenbelt 5.

Get a taste of the ’70s with a dash of retro-inspired look. You don’t really have to go overboard, donning a hippie look from head to toe. To get that retro look that’s guaranteed to go a long way, say bye-bye to your favorite skinny jeans for a while and slip into a pair of wide-legged jeans and match it with a prairie or tunic top.

If you’re not an avid fan of jeans or pants then you can always opt for an A-line skirt silhouette. In fact, you’ll see this particular style in all forms — frilly party dresses to smart, work-ready clothes.

Minimalism is the name of the game. In this respect, modern minimalism makes room for a lot of femininity like soft hair, dainty make-up and a few pieces of jewelry while still promoting a fresh, clean silhouette.

Live by this simple rule: Mix and match. Take separate pieces from your wardrobe and mix and try various color combinations that range from basics, like black and white, to bolds, like green and hot pink.

Jaspal is available only at Adora Department Store, Greenbelt 5, Ayala Center, Makati City.