MANILA, Philippines - Silver is the new black. The current popularity of silver jewellery is astounding and the craze for it is continuously spiraling upwards. From the catwalks in New York, to the Hollywood red carpet and all the way to Europe, this brilliant metal is making a big splash. Across the Atlantic, the rage has hit Europe, with demands for silver soaring for the last couple of years. Europeans like it set with precious stones like rubies, emeralds and diamonds, interspersed with classic semi-precious stones.
That’s because sterling silver synthesizes the radiance of white gold with the realities of the economy of the times. It is more flexible, with designs ranging from classic to more daring experimental styles. Hence silver is the preferred metal among today’s hip and sophisticated men and women.
The best types of silver accessories are made of sterling silver, which is an alloy of 92.5 % silver and 7.5% additive – usually copper. Buyers are advised to check the back or insides of a silver item to verify.
Michelis Jewellery a proponent of silver, started in 1998 as a small retail shop in Greenbelt has grown into a top brand that continues to thrive and combine traditional quality and modern technology.
Every piece from the Michelis collections has a noble balance between resilience and finesse, and its contemporary theme of graphic contrasts and details only add visual depth. From brooches, cufflinks, pendants to earrings and necklaces, Michelis items bear the brand’s mark of unique craftsmanship, dedication, and passion for quality.
Michelis has branches in SM South Mall, Greenbelt 5, Mandarin Oriental Hotel, Atrium SM Megamall, The Podium, The Block SM City North Edsa, Northwing SM City Cebu, Rustan’s Ermita, Rustan’s Alabang Town Center, and Rustan’s Tower Shangri-la Plaza.