MANILA, Philippines - There’s a plethora of hair commercials promoting the same message to the Filipina for many years now: that when you have long, silky, strong, and shiny hair, you’re the most beautiful girl in the world. But having all that is just half the battle won when it comes to having the best tresses. How you style it, whether colored or cut, also spells your ’do’s difference.
Schwarzkopf Professional recently celebrated 50 years of excellence of its flagship coloration brand Igora Royal. It’s a stalwart in the hair business for its ground- breaking discoveries in hair coloring and application such as its Absolutes anti-age coloration brand and P-Lipid EFA and dual application system. It also boasts many firsts: the first dry shampoo, the first herbal hair treatment, and the first perm.
Schwarzkopf Professional, via its Global Professional Partner Services (PPS) and Igora Royal, has consistently worked to come up with the much-awaited Essential Looks collection.
A team of major editorial stylists from the backstage hair teams at the major couture shows in London, Paris, Milan, and New York pass on the upcoming trends based on what trends come out from the major fashion houses like Balenciaga, Balmain, Marc Jacobs, D&G, Prada, Chloe, and Stella McCartney. “Every step we take must inspire, educate, motivate, and support our hairdressers. I see it as my team’s responsibility to make the brand feel alive in the hands of our customers,” says Simon Ellis, director of PPS.
Held at Salon de Ning, the event featured a retrospect of the different signature hairstyles through the 50 years of Igora Royal.
The quintessential bouffant of the 1960s was donned by the chic managing director of School of Fashion and the Arts (SoFA) Loralee Baron-Soong as styled by Tinette Puyat of Tinette & Co. An Afro-retro style look, which was considered a chic statement for women of the era, was sported by United Nations peace advocate Sara Azimi, styled by Vicky Sumbillo of South Salon. A full-on mohawk of the 1980s that was larger than life was styled by Inno Amoyo of David’s Salon and worn by radio DJ Tracy Abad. The grunge hairstyle typical of the ’90s was styled by Jay Ramos of Indigo Salon and modeled by pretty preschool teacher Jill Kierulf. And the radical hairdo of Rihanna was styled by Alex Carbonell of Studio Fix by Alex Carbonell and sported by jewelry designer Michelline Syjuco.
The unveiling of the Schwarzkopf Spring/Summer 2011 Essential Looks collection featured a burst of color and a lot of attitude, as interpreted by Schwarzkopf brand ambassadors Nicky Bacay of Nicky Bacay Salon and R2 Tolentino of Huelgas Hairdressing.
For more information on the Schwarzkopf Spring/Summer Essential Looks 2011, log on to www.schwarzkopf-professional.com.