Don't be fooled: April 1 is Swatch Zebra Day at Rockwell Mall

"What’s up with Swatch Zebras?” I asked Tita Virgie Ramos of Swatch Philippines about it.

Tita Virgie smiled and said: “Swatch always does the unexpected. It is unpredictable and fun! Can you imagine 100 zebras at Rockwell Mall on April Fool’s Day?”

To celebrate its launch, this April 1, 25 cities around the world will celebrate Swatch Zebra Day.

On Facebook, Swatch has an open search for zebra wannabes in London, Madrid and Zurich—150 in each of these cities, to be precise.

Participants will receive a free zebra “morphsuit” and a chance to win a Zebra Swatch from the Animal Collection.

If you search for “Swatch zebra” on YouTube, you’ll see how they’re promoting the event from London to Zurich.

In Milan, they’ve even created a tutorial video on how to do the zebra dance.

Take a picture with the giant zebra on April 1 at Rockwell

Not to be outdone, Rowell Santiago has directed five viral videos for Swatch Zebra Day in the Philippines. The videos are searchable on YouTube.

On April 1, a Swatch Zebra event will be staged in a big way at Rockwell’s Power Plant Mall, where Tita Virgie and her team have lined up activities and prizes for best-dressed guests who come in zebra, striped and neon outfits.

She is also threatening to bring a giant zebra or two to the mall but no worries — they’re not real.

On April 1, Friday, come to the Power Plant Mall at 5:30 p.m. as the new Swatch Pop-Up Store opens at the Archaeology Main Hall on the second level.

Did you know that every Friday is Sartorial Day at the mall?

One hundred best-dressed guests who have their pictures taken at the ZebrArt Studio will get fun and exciting prizes.

Lucky winners will either get a Swatch watch, a Zebra morphsuit, Zebra carousel or two Rockwell Cinema movie passes.

Here’s another cool way to win a Swatch watch:

Trendy zebra Swatches come in neon orange, blue, pink, green and yellow faces with zebra-striped straps.

Using your phone or camera, find the human zebras and take a picture of them at five Swatch color stations all over the mall:

1) By the piano or jeepney at the Concourse or Food Hall

2) By the big zebra at the North Wing, 2nd level

3) Look for zebras playing “Charades” on the 2nd or 3rd levels

4) At the Swatch Pop-Up Store, 2nd level

5) And the cinema, 3rd level

Take your camera or phone and show your pictures at the event site located at the Archaeology Main Hall to claim your prize.

First 20 to complete the challenge win!