Sole searching with Phil Younghusband

MANILA, Philippines - Hush Puppies, renowned creators of the first casual shoe in 1958, believes that moving is the most natural way of toning muscles.

With this as inspiration, the brand recently launched The Body Shoe, an entire line of footwear that encourages one to move more, move easier, and move healthier, at Newport Mall in Pasay City. With The Body Shoe, durability and flexibility meet cool casual style.

Heart and sole: Hush Puppies’ The Body Shoe is scientifically tested to enhance walking efficiency.

Highlight of the event was the introduction of Hush Puppies’ new brand ambassador — Philippine National Football Team (PNFT) striker Phil Younghusband.

“There are so many brands now claiming to provide health benefits so Hush Puppies saw the need to develop a real shoe with real benefits,” said Gifford Chu, president of Shoemaker’s Shop, Inc., the official distributor of Hush Puppies in the Philippines. “We chose Phil Younghusband to be our spokesperson because beyond the hype that surrounds him now, he is a real athlete, a coach, a mentor to kids, a real person who has achieved quite a lot. He is used to the rigors of competitive sports and can credibly validate how comfortable our shoes really are. Ultimately, he represents our brand’s ideals and we are proud to have him as our newest Filipino endorser.”

Shoe haven: Hush Puppies endorser Phil Younghusband (second from right), Shoemaker’s Shop Inc. managing director Gilson Chu (left), president Gifford Chu (right), and Kevin Tan cut the ceremonial ribbon during the store opening in Newport Mall, Pasay City.

A complete collection of sport-inspired smart styles, The Body Shoe puts the body in proper alignment, reduces fatigue and makes movement easier and more comfortable, thus encouraging us to move more. These shoes, which are made of smooth leather, soft suede and oiled nubuck, were scientifically tested in the biomechanics lab of Michigan State University, USA, to confirm that the shoes enhance walking efficiency.

Supportive big bro: PNFT right-winger James Younghusband

This new line for men and women ranges from athletic inspired casuals to sandals to dress shoes that could be worn to the office. What sets The Body Shoe apart are its built-in bio-bevel, a beveled heel and toe that increases walking efficiency by encouraging smoother, more natural walking motion. Wearers are assured of an exceptional fit because the shoe is perfectly shaped for the foot using anatomically correct molds. This allows for a custom fit that envelopes the foot, eliminating rubbing and friction. It also boasts an advanced climate control system composed of Ortholite foam footbeds to wick away moisture and Dri-lex linings to keep the foot dry.

For inquiries, visit www.hushpuppies.com.