Chanel introduces new-generation cream for the new year

MANILA, Philippines - This year, out with the old and in with the new! And for the House of Chanel, that means a new-generation cream that not only yields the generous properties of the green fruit of the vanilla but is also enriched with the magical powers of the vanilla flower. 

To achieve this, Chanel Research deepened its knowledge of Vanilla planifolia so as to successfully extract the active quintessence of the flower. With extreme precision, they have crafted a molecular recombination of both the flower and the green fruit, that is a true beauty treasure.

The result is Sublimage La Crème, a prestigious skincare product endowed with the full power of Vanilla planifolia, deeply regenerating the skin for absolute radiance. Thus, the complexion recovers its original, beautiful glow every day.

How Chanel came up with this dream cream is a beautiful story. In its quest for excellence in order to enhance the skin’s beauty, Chanel Research extracted two separate essences from the green fruit and the flower. These essences come together in prefect harmony: The green fruit yields a precious polyketone juice, while the flower contains a remarkable blend of heterosidess.

The vanilla in this wonder cream is grown on the island of Madagascar in the region of Ambanja, according to a precise process that aims to protect and develop the potential of its natural qualities. A shader, initiated by Chanel, allows for the exclusive cultivation of Vanilla planifolia by reproducing the natural environmental conditions essential for its growth. This cultivation model is unique in the world. Everything is controlled — heat, humidity, shade — and the entire process is based on local expertise. The flowers and their short-lived beauty are picked carefully by hand from October to November.

For the fruits, pollination is carrived out manually, going from one calyx to the other. They are also harvested by hand from May to June and carefully graded.

For Chanel, every skincare creation is an adventure and a quest for excellence that takes time, innovation, and precision. Nature is enhanced so as to achieve skin perfection. The combination of Vanilla planifolia flower with its green fruit results in an exceptional active ingredient: enriched Planifolia PFA — the botanical treasure at the hear of Sublimage La Crème, an amazingly rich source of incredible benefits of the skin.

With infinite precision and unfailing power, Sublimate La Crème acts simultaneously on all the life factors that are essential to fight the signs of aging: densify to restore the firm, elastic structure of the face; moisturize to bring a feeling of suppleness and comfort that comes from within; even out skin tone; enhance radiance.

Chanel is exclusively available at Rustan’s Department Stores.