Neutrogena to all women: Start the Year Light!
With 2010 coming to a close and 2011 just around the corner, NEUTROGENA® is inviting women to Start the Year Light with the NEUTROGENA® FINE FAIRNESS® line. The vision of this campaign is to encourage every woman to be their most radiant selves in preparation for a bright 2011.
To embody this message and launch the ‘Start the Year Light’ campaign, NEUTROGENA® has selected 8 FINE FAIRNESS® Ambassadors in the person of Manila’s current beauty icons: Solenn Heusaff, Patty Laurel, Isabel Roces, Georgia Schulze-del Rosario; and Manila’s top beauty bloggers: Hannah Villasis, Phoebe Ann Ramos, Jane Kingsu-Cheng, and Earth Rullan. Like NEUTROGENA®, these Ambassadors have all proven that they are approachable, intelligent, naturally beautiful, and confident.
On November 13, exactly eight weeks before the start of the new year, NEUTROGENA® provided the Ambassadors an opportunity to experience and understand each of the eight benefits that FINE FAIRNESS® offers. These benefits include protection and shielding of skin from UVA/UVB rays, restoration to healthy skin by blocking free radicals, prevention of skin darkening by normalizing melanin production, blocking the appearance of melanin so skin stays clear, enhancement of surface skin renewal, helping to calm and soothe skin to maintain an even tone, and lightening of skin by providing an immediate whitening effect.
The FINE FAIRNESS® Range
NEUTROGENA® FINE FAIRNESS® assures women of fair and radiant skin that lasts. This revolutionary range of products transforms skin from the inside out. By taking the finest from the latest skincare research, our eight-dimensional approach to FINE FAIRNESS® effectively brightens your complexion to give you fair, even-toned skin with a healthy, lasting radiance.
FINE FAIRNESS® works because of the NEUTROGENA® HealthyWhite ComplexTM. This technology is composed of nature’s actives — Essential Soy®, stabilized Vitamin C, Vitamin B3, and Portaluca — and serves as the foundation of FINE FAIRNESS®.
- Essential Soy® is a patented soy extract that limits transfer of melanin to keratinocytes (outermost layers of the skin) in order to achieve fair and clear skin
- Stabilized Vitamin C is a powerful anti-oxidant that blocks free radicals, and reduces Tyrosinase, an essential enzyme in melanin formation. This stable form of Vitamin C ensures a prolonged release for a long-lasting healthy glow.
- Vitamin B3 enhances skin renewal and turnover.
- Portaluca soothes inflammation to reduce the pigmentation that is often triggered by inflammation.
The seven products of the FINE FAIRNESS® range are the FINE FAIRNESS® Cleanser, Toner, Lotion SPF 30/PA++, Cream, UV Brightening Moisture SPF50+/PA+++, Deep Whitening Mask, and Brightening Serum.
Fine Fairness® Inner Radiance
During this first leg of the two-weekend FINE FAIRNESS® experience, the lovely ladies enjoyed a gastronomic indulgence in the cozy and elegant home of Chef Vince Rodriguez. The healthy and sumptuous menu included Tofu Salad in Pomegranate Vinaigrette and Baked Chilean Sea Bass in Truffle Garlic Butter Miso, among others.
The day’s theme was Block and Prevent—two of the eight benefits of the FINE FAIRNESS® range. In order for the eight Ambassadors to understand its benefits, NEUTROGENA® treated them to a day of complete wellness. Facilitating this day of wellness and inner radiance was NEUTROGENA®’s brand manager Gabby Roxas, who gave an introduction of the Start the Year Light campaign. Joining him was Dr. Jason Peñaranda, a medical doctor who uses natural methods to manage health. Dr. Jason discussed the concept, elements, and tips to achieve total wellness of the mind, body, and spirit, and offered practical steps to block toxins and negativity to prepare for a bright new year. Analei Atienza, managing director of the Singapore School Manila and an active member of the International Life Coach Federation, walked the Ambassadors through exercises to psyche them up for a bright future, coupled with activities that taught them to prevent negative thinking and envision who they will be in the future.
Johnson & Johnson’s Nikka Arcilla gave the closing remarks, explaining how the eight Ambassadors come into play in encouraging other women to Start the Year Light. By the end of the day, the FINE FAIRNESS® Ambassadors had understood the meanings of block and prevent— how FINE FAIRNESS® offers these benefits to the skin, and how the Ambassadors themselves can block and prevent negativity so that they can start the year light.
Fine Fairness® Getaway
The 2nd leg of the two-weekend FINE FAIRNESS® experience brought the eight Ambassadors to the Nurture Spa Village, tucked away in Tagaytay. After a sumptuously healthy breakfast, the Ambassadors took advantage of the morning sun for an outdoor photoshoot. A hearty lunch capped off the photoshoot, and this was followed by signature Nurture Spa massages for some much-needed relaxation. To end the afternoon, the FINE FAIRNESS® Ambassadors communed with Mother Nature in an outdoor yoga session, led by yoga instructor, Joseph de Asis.
While the Ambassadors learned about the FINE FAIRNESS® benefits of Block and Prevent on November 13, they learned about the six remaining FINE FAIRNESS® benefits during this Nurture Spa Getaway. Today, the themes were Protect, Shield, Restore, Renew, Lighten, and Calm.
During the outdoor photoshoot, the Ambassadors experienced firsthand the protecting and shielding benefits of FINE FAIRNESS®. Though they were exposed to the rays of the sun, their FINE FAIRNESS® UV Brightening Moisture SPF50+/PA+++ effectively shielded them from sun rays that age and darken the skin.
During their yoga session, the Ambassadors then experienced the four remaining benefits of Restore, Renew, Lighten, and Calm. FINE FAIRNESS® restores healthy skin by helping block free radicals, renews skin by helping with the generation of new skin cells, calms and soothes skin to achieve an even tone, and lightens skin with an immediate whitening effect. While the Ambassadors let FINE FAIRNESS® restore, renew, calm, and lighten their skin, they also restored, renewed, calmed, and lightened the rest of their bodies in preparation for the new year ahead. Yoga helped them restore their muscles to their supple and flexible states; calm their minds, bodies, and souls to avoid tension; lightened their dispositions with a natural endorphin high; and renewed the Ambassadors by helping them commune with nature.
By the end of the day, the FINE FAIRNESS® Ambassadors were well-acquainted with the eight benefits of FINE FAIRNESS®, and how these benefits can help them Start the Year Light.
Neutrogena® and Watsons
To cap off the Ambassadors’ FINE FAIRNESS® experience, and to formally introduce the Start the Year Light campaign to the general public, NEUTROGENA® hosted a Start the Year Light party at Watsons, SM Makati. This strategic choice of venue reflected the strong partnership between NEUTROGENA® and the country’s premiere skin care destination, Watsons. Both brands believe in the same vision for beauty among Filipinas, and both are committed to delivering only the best products for Filipinas. This strong partnership with Watsons has enabled NEUTROGENA® to revamp its in-store look, and make the new FINE FAIRNESS® line exclusive only to Watsons.
Fine Fairness® Tasks and Prizes
As part of NEUTROGENA® ’s effort to help other Filipinas start their 2011 with their most radiant selves, women are invited to join the NEUTROGENA® Philippines Facebook site (facebook.com/neutrogenaphilippines) where they can learn more about the ‘Start the Year Light’ campaign, follow the FINE FAIRNESS® stories of the Ambassadors, win products, and talk to the NEUTROGENA® skin care consultants.
On December 4, NEUTROGENA® began posting FINE FAIRNESS® tasks on the NEUTROGENA® Facebook site. Each task revolves around the eight benefits of FINE FAIRNESS® and asks Facebook fans to post photos in response to the task. From now until December 31, 2010, one new task will be released every week, and the first 50 fans to post a photo reply will win the seven-product FINE FAIRNESS® range! “Like” Neutrogen Philippines on Facebook today!
The FINE FAIRNESS® range is exclusively available in Watsons.
For more information, please contact:
LIA BERNARDO
PR Consultant, Johnson & Johnson Philippines
0917.555.5675 | lbernar1@its.jnj.com
GWEN CARIÑO
Publicist, GJC Public Relations
0920.914.8175 l gwenjcarino@gmail.com
