Beauty Box
Cutex: Paint legacy on your nails
MANILA, Philippines - You know you have successfully penetrated your market when your name has become synonymous to what the people need: If they need stick-on notes, they think of 3M Post-its; if they need their files copied, they think of Xerox. And for women who want to have beautiful nails, they say “Cutex.”
At a time when women were going through the hassles of using paste, cake, or powder to color their nails, Cutex came up with a solution to make nails gorgeous looking.
“The Northrop Warren Company founded Cutex in 1911, first introducing a cuticle remover cream,” said John Parkinson, senior vice president international of Prestige Brands International. “Seeing the need of women to have an easier and better way to doll up their nails, the liquid nail polish was introduced in 1925 as an at-home solution for manicure care. Meanwhile, the nail polish remover was launched three years later.”
And women were quick to pick up this trend. Cutex’s popularity soared to fashionable heights after women saw celebrity dancer Irene Castle in a Cutex print ad in 1929. The same fashion icon who made bobbed haircut so chic set off another trend by showing off her beautifully-painted nails.
Even after a century, Cutex remains a relevant name in nail fashion. And now, the same brand that has revolutionized nail care is in the Philippines.
Going beyond the usual need for fashion and color, Cutex Nail Colors are products that are toxin-free, hence, are formulated free of dibutyl phthalate (DBP) (which can cause infertility, certain types of cancer); toluene (known as a human reproductive toxin); and formaldehyde (a carcinogen). Cutex keeps strong and healthy by having keratin in their products’ formulation. Keratin is a protein that protects and strengthens the nails.
Filipinas can paint their nails according to their every mood and fashion needs by choosing from a wide variety of shades, from moody blues to fiery reds.
As an introductory offer, Cutex is giving as much as 30-percent discount on selected items from May 13 to 31 in participating Watsons personal care outlets.
Check out Cutex products at Watsons personal care outlets (SM Makati, SM North Edsa Department Store, SM North Edsa The Block, SM Megamall Department Store, SM Mall of Asia Department Store, SM Mall of Asia Genext, SM Harrison, SM Cubao Department Store, SM Southmall Department Store, SM San Lazaro Department Store); The Landmark Department Store Makati and TriNoma.
* * *
All-natural shampoo line from Avon
Avon Naturals Shampoo is now available through Avon Ladies nationwide.
It comes in natural variants that include mango and ginger, tea tree and thyme, almond oil and avocado, sesame and bhringraj, and macadamia and aloe.
Call the Avon customer hotline at 864-2900 or log on to www.avon.com.ph to find out how you can get in touch with an Avon representative.
* * *
Met-amorphosis for your skin
You look what you eat, that’s why make sure that your skin and your body get all the right nutrients from natural foods and vitamin supplements such as Met tathione and Met-C.
Met Tathione is the most effective premium whitening system on the market today. BFAD-approved and generally proven safe, it contains alpha lipoic acid (ALA), a unique antioxidant that is both fat and water soluble enough to access all parts of the cell; natural vitamin C, and the right levels of premium- grade reduced glutathione that bonds better with cells to release antioxidants that reduce the risk of disease, promote good liver function, and delay the aging process without the side effects like dizziness and pimples.
Met-C is a dietary supplement that contains sodium ascorbate, the alkaline form of vitamin C or ascorbic acid that does not trigger acidic reactions on the digestive track, and thus is ideal for people who suffer from hyperacidity, ulcers, and acid reflux.
Met Tathione is available in 60-capsule bottles, 30-capsule doy packs and Met Whitening Soap with Alpha Arbutin at all Mercury Drug, Watsons, and all leading drugstores nationwide.
