Columbia Sportswear Co. runs off with top outdoor awards
MANILA, Philippines - As the global company responsible for introducing revolutionary technological concepts that fit the total performance requirements of outdoor enthusiasts and professional athletes, Columbia Sportswear Company’s reputation in the active apparel and footwear industries gets a triumphant boost with its double wins at the recent Outdoor Show in Friedrichshafen, Germany.
Besting 242 entries by companies coming from 18 ountries, Columbia Sportswear Company’s two products — Ravenous trail running shoe and Mobex trail pack — earned the highly coveted Industry Awards for Innovation and Design after being chosen as winners in the apparel/helmets/shoes category and backpacks/travel luggage category, respectively. Presented by the International Forum Design, the event is considered as Europe’s most prestigious and influential award-giving body that recognizes top performers in the active footwear and outdoor accessories industries.
Columbia’s Ravenous trail running shoe offers real performance “run-ability” delivered with correctly placed support, stability, flex, traction, and fit. Its 3D Techlite rear-foot capture system, rewards passionate runners with superb user-friendly features as it is extremely lightweight, comfortable, moisture-proof and snugs the heel for trail running performance. The shoes’ Techlite midsole, meanwhile, provides a blend of support and cushioning for off- road running. Ravenous also recently won the Editor’s Choice award from Trail Running magazine in the US.
The other award-winning product, the Mobex trail pack line, on the other hand, was created for active outdoor users who demand a new level of function and performance from their packs. Redefining the lightweight trail pack category by combining diverse materials and unique construction, the Mobex trail pack is as versatile as the conditions experienced by adventure racers, even everyday outdoor enthusiasts. Offering maximum access and versatile storage options for its agile users, the Mobex trail pack’s ease of use, lightweight properties, and durability make it a highly commendable on-the-road equipment accessory.
“These two award winners are great examples of the innovative ideas that come from drawing insights directly from consumers and focusing our product designers on the challenge of solving real problems with technologies that are easy to understand and easy to use,” says Tiffany Batungbacal, brand manager for Columbia.
Exclusively distributed locally by Primer Group of Companies, Columbia Sportswear has the following outlets: 2/F Greenbelt 5, G/F SM Cebu Northwing, Upper Ground Floor Bldg. A SM Megamall, 3/F SM The Block, 2/F SM Mall of Asia, G/F Limketkai Mall, 2/F Festival Supermall, 2/F Gateway Mall, and all R.O.X., Res/Toe/Run stores. For more information, visit www.columbia.com.
