MANILA, Philippines - Essential Looks from Schwarzkopf Professional presents the Pure Collection distilled into five new visual moods for spring/summer 2010. These looks define the spirit of our times, creating a cultural snapshot, and presenting a storybook of style. Each season, a handpicked team of hair professionals immerses themselves in the fashion weeks of London, Paris, Milan and New York and emerges inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.
Essential Looks has a proven track record in translating catwalk couture into a commercial reality and is now celebrating 13 years of success. Essential Looks is the seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format that empowers.
Steve Hogan, creative director for Schwarzkopf Professional Essential Looks, says: “I’m excited about the Pure Collection because it’s populated by wearable and beautiful shapes and tones that have great commercial application. Essential Looks is our enduring commitment to placing fashion-driven skills directly into the hands of hair professionals around the world. This collection is set to ensure 2010 will be our best year yet.”
Essential Looks Pure Collection is presented in five fashion moods:
•Boudoir – Sensual and romantic, this season sees florals, frills, and lace combining with tumbling chiffons and silks, and displays of statement underwear for a look that’s flirty and nostalgic. Evoking a dreamy sensation, hair is full of sexy volume and texture. Femininity and romance are maintained with soft shapes, while deep tones of wine-red, copper, and rich brown keep the feeling plush, nocturnal, and candlelit. This is the stuff dreams are made of.
•Cyber Sport – Modern sportswear combines with ’60s futurism for body-conscious clothing. Sportswear fabrics like neoprene, nylon, and mesh allow for easy movement, while flashes of cyber color add a space-age vibe. In hair, clever styles and cuts are designed to express motion, with undercuts, strong shapes, and styling flexibility. Black forms the color basis, offset with avatar reds, oranges, and blues. Strong colors are used to create shine and evoke artificial sportswear fabrics.
•Uniform – Cool and clean with a luxury finish, military garments are given a sexy edge. Battleworn jackets, T-shirts, and skirts are embellished, deconstructed, and slashed to the thigh, while strong lines are reinforced with a palette of khaki, dust, and dirt. Hair is similarly authoritarian, with unisex styles that bear straight lines and strong shapes. Boyish cuts on men and women feature internal layering, short contours, and soft undercuts. Uniform-inspired color sees matt greens, blues, and greys set within a black base.
•New Rebel – Fashion is working a cool, slouchy casual look for spring/summer. Anti-establishment denims are slashed and stained, and teamed with mismatched layering such as loose T-shirts hacked off at the midriff. Hair is intentionally unkempt, with moshpit-friendly styles that are designed to be easy. An abundance of texture and soft shapes add a rock edge, in combination with a suitably cool color palette of sable blondes and light browns. Experimental color techniques make these styles strong, yet soft and commercial.
•Punk Goddess – This season sees sensual, glamorous clothing that’s destroyed and given a punk edge. Beautiful dresses and fabrics are burnt, torn, and ravaged, while soft draping takes on a bondage finish. In hair, styles are long and layered or graduated, with undercuts and untamed curls creating movement and volume, redolent of grown-out Mohicans. Hair colors are kept strong, with a glossy finish adding the requisite luxury touch.
The Essential Looks team for Spring/Summer 2010 was led by Schwarzkopf Professional Global Ambassador Tom Kroboth who says: “This season, hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles.”
Feel like changing? Find your Schwarzkopf hairdresser near by: http://www.sch-warzkopf-professional.com.