It's shoe time

MANILA, Philippines - From sharp stilettos to funky flats, from strappy sandals to chunky heels, Figlia, the country’s premier ladies’ shoe brand, is taking fashionistas to the next level of fab footwear: artfully designed, comfy for the feet, and oh, so reasonably priced.

Introduced in 1986 as the stylish alternative to more expensive brands, Figlia has captured the imagination of shoe enthusiasts and a major corner of the local market.

Figlia (derived from the Latin word for “daughter”) is under the guidance and vision of designing founder Joey V. Enriquez, a second-generation member of a family of artisan crafters from Marikina City, the shoe capital of the Philippines. This leather legacy, which can be traced back to ’55, wizened Joey up to the business of expertly handcrafted shoes.

Thanks to the Enriquez touch and his ever-increasing company of dedicated professionals, Figlia has further evolved into the quintessence of RTW, with products that are hallmarks of outstanding design and workmanship. Even glamorous celebs like Sharon Cuneta and Kris Aquino proudly endorse their Figlias and Figliarinas on television. Moguls and models have joined the brand-wagon with couture orders, another sign that Figlia is indeed a major player in today’s globalized fashion industry.

Figlia’s export quality has even earned Enriquez citations abroad, most notably in France’s fashion fiefdom. Considering the brand’s export quality, many balikbayans who come home for Christmas make sure to shop for their favorite Figlias as pampering presents for themselves and as glittery gifts to bring back to their relatives and friends abroad.

Figlia has three other signature labels: the higher-end Figliarina, the executive’s M. Nicole, and Shubizz for PYT’s. The latter has tremendous appeal for the youth market, with Shubizz’s creative visuals and variety of styles, from preppy ballet flats to graffiti-inspired sneakers.

Figlia is available in the ladies’ shoe department of all SM Department Stores nationwide, Shubizz boutiques at The Shops, Greenhills, Shangri-La Plaza Mall, SM Fairview, SM Southmall and M. Nicole by Figlia boutique at Ayala Center Cebu. Figlia is managed and distributed by Charter International, Inc.