DKNY launches 'How to Wear a Cozy' iPhone app
MANILA, Philippines - DKNY introduced the Cozy and it has enjoyed a cult following ever since. Now, DKNY wants you to maximize the ways you wear your Cozy.
The DKNY Cozy iPhone application is your own personal fashion stylist that goes wherever you go. With one tap of the application and a twist of the Cozy, your look can be transformed to take you anywhere at any time.
The iPhone application was designed in partnership with IMI Software Inc. and was strictly developed as a tool to show DKNY Cozy enthusiasts step by step visual direction on how to get the most out of this quintessential wrap. The Cozy is a chic and sophisticated wardrobe solution for the modern woman on the move. The Cozy can be tied more than a dozen different ways and it will never look the same.
“We wanted to give the personal stylist experience to clients using technology that is available today. Not only is it more environmentally friendly and cost effective, the Cozy application is always accessible and much more comprehensible than a printed guide,” says Patti Cohen, EVP of Global Marketing and Communications.
“The Cozy application represents very forward thinking at DKNY. The hi-definition and well-crafted instructional content represents a cost effective way to deliver this message directly into the hands of consumers and staff,” states Scott Michaels, VP of the ATIMI Software Inc.
DKNY has always provided a tutorial video to the Cozy on dkny.com. However, like the Cozy, the application is for the independent woman on the go — accessible, versatile, and functional to take you day to night, work to play.
In the Philippines, DKNY is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Greenbelt 5, Rockwell, and Rustan’s Makati.
