'Sheer Beauty' shines at Robinsons Department Store

MANILA, Philippines - Robinsons Department Store launches “Sheer Beauty,” a month-long event featuring great discounts, a raffle promo and gift with purchase offers this August.

As a salute to all things beautiful, Robinsons Department Store believes that looking dazzling by day and still stunning by sundown starts from the basics – like taking care of the skin, hair, body and using cosmetics that fit your personality.

 Robinsons Department Store shares these simple steps to being beautiful without breaking the bank:

• More than skin deep. A skin regimen that suits you should be part of your daily routine. Whether your skin is normal, dry, oily or a combination of these types, it is a must that you keep your skin clean. Using a good body wash such as Dove Go Fresh Energizing Beauty Wash will jumpstart your regimen.

Next up, use moisturizers and lotions that are long-lasting or lightening depending on your need and skin type. Nivea Happy Time Lotion, Johnson’s Body Care 24 Hour Lasting Moisture Body Lotion and Vaseline Healthy White Skin Lightening Lotion are some of the choices that will keep your skin young and supple. Drink lots of water. Get enough sleep. Dump that junk and instead, opt for fruits and vegetables.

• About face! Basic skin care starts with cleansing. Choose facial cleansers that will not dry the face. The best cleansers are oil-free foaming cleansers or gels. Lather up on Garnier Light Gentle Clarifying Foam, concentrating on the oily T-zone area.

When toning, opt for non-alcoholic “conditioning” toners that make the skin tight, clean and clear. Moisturize with oil and cream-based moisturizers such as Garnier White Lighten & Protect Moisturizing Cream and Pond’s Age Miracle Daily Resurfacing Cream SPF 15 are required for dry skin type. While you’re at it, try Pond’s Flawless White Serum and Pond’s White Beauty Pinkish-White Glow Lightening Cream. Keep your eye bags at bay by using Garnier Light Brightening Eye Roll-On.

• The mane event. Beautiful hair makes a big difference. Proper washing, conditioning and rinsing are important. Choose a shampoo according to your hair type. For tresses that are tough to handle, there’s Sunsilk Straight & Sway Shampoo. Elseve Re-Nutrition Night Serum and Cream Silk Recharge Strength Boost Conditioner are great for bouncier and more lustrous locks. Have styling products made your hair brittle, dry and dull? Cream Silk Precision Repair Treatment is an excellent way out. And to keep your hair nourished, try Elseve Re-Nutrition Nourishing Day Fluid.

• Power looks for books. Build up a makeup kit by investing in quality tinted moisturizer, concealer, eyelash curler, mascara, eyeliner, neutral color for lids, cheek color and lipstick or gloss. Apply a foundation with the right shade—try L’oreal True Match Mineral Foundation, Revlon Beyond Natural 2-Way Foundation or Cover Girl & Olay Simply Ageless Foundation and see how everything blends naturally. A multi-use product such as a lip-cheek-eye tint (Ever Bilena Kiss Me Lip & Cheek Gel) is versatile and convenient to use.

Getting ready for a dinner date or a night out with the girls? Enhance; don’t exaggerate. Pick out a part of your face you want to highlight and make it ‘pop’.For instance, there’s Maybelline Watershine Pure Lipstick to accentuate your lips.

Check out Robinsons Department Store’s Beauty Fair this August. For every P300 single receipt purchase from Cosmetics & Perfumery and Health & Beauty Aids departments, you will get the chance to win one of three iPod Touch 8Gb. Free gifts, meanwhile, await customers who make a P1,500.00 single receipt purchase..

“Sheer Beauty” is co-presented by L’Oreal and Pond’s with participation from Revlon, Max Factor, Cover Girl, Ever Bilena, Procter & Gamble, Johnson & Johnson’s, Nivea, Sara Lee and also by Prestige LuxAsia, Nichido, Colgate–Palmolive, Unilab, and Splash. It is ongoing until August 31, 2009 at all Robinsons Department Store branches located in all Robinsons Malls, selected Waltermart Malls and Nepo Malls, Tutuban Center, Starmall and Festival Mall Alabang. For more great finds, log on to www.robinsonsdepartmentstore.com.ph.