Gothic, grungy, and good to go

MANILA, Philippines - To some, gothic-grunge is more than just clothes and makeup; it’s an art form, a subculture, a lifestyle. Whichever way you define it, gothic-grunge has without a doubt become assimilated into the mainstream pop culture and there’s an obvious need that it addresses — the need to defend and define the positivity of gothic-grunge.

Nowadays, the voices of progressive youth speak the loudest. Their strong opinions and youthful ideologies are evident in their unconventional art, their edgy music, and their iconic fashion statements.

At present, Bum is among the leading clothing brands to introduce the latest trends (such as gothic-grunge) in urban teens’ clothing and lifestyle.

Bum understands the importance of delivering no less than cutting-edge lines of apparel. Being one of the industry’s visionaries, Bum understands the importance of educating consumers through responsible and sensible advertising campaigns. Staying true to their innovative bent while continuing to “recognize the prodigy in every progressive youth,” and maintaining support and activism for environmental conservation and global betterment, the brand has launched its back-to-school campaign.

It is a project inspired by the positive energy of gothic-grunge, its message as well as the splendor of its fashion and lifestyle. Bum’s campaign is all about emphasizing both the importance of being stylish in clothing and being definitive in core values and in character.

Bum is available at leading malls nationwide.