Out with the old, in with Anew

MANILA, Philippines - So, when was the last time you had one? But of course, I mean a facial. Let’s face it: It could be pretty tedious and costly to indulge in a facial at your favorite spa or beauty salon. And who really has the luxury of time to get one? But did you know that now, you can have your facial spa right in the comfort of your home? All you need is the Anew Rejuvenate line from Avon. And voila! You get a spa-ctacular facial straight from a jar. No fuss, no muss.

At the recent launch of the latest skincare breakthrough from Anew, Avon Philippines general manager Bob Briddon points out that Anew has been one of Avon’s best-sellers through the years. “Avon pioneered the use of alpha hydroxy acids when it launched Anew Perfecting Complex for Face in 1994. Since then, we’ve launched a number of breakthrough skincare products. It is on the success of the anti-aging Anew brand that Avon decided to offer the local market the complete Anew Rejuvenate line. This is Avon’s way of further satisfying its Filipino customers through products supported by breakthrough innovations in anti-aging skincare.”

“Through its 15 years of existence, Anew has gone through a lot of innovations (or should we say, rejuvenations), but this particular line is targeted to the early signs of aging — that is, for those who are 25 years old and up,” says Anna Garces, Avon category head for skincare, Southeast Asia Cluster. “According to research, consumers are aware of aging — fine lines, dryness, and the harmful effects of the sun — as early as when they turn 25.”

There’s nothing like starting ’em young. And trust the global brand Avon to come up with something very innovative, not something you’ll find on the market. “Avon Rejuvenate is more functional in terms of its anti-aging benefits,” asserts Anna. “It replicates the steps of a professional anti-aging facial: exfoliation, extraction, and moisturization. Anew Rejuvenate boasts exclusive technologies such as: exfo-smoothing complex to stimulate exfoliation, mini-extraction technology complex to deep cleanse and shrink pores, and facial FX technology to mimic the moisturization step and give skin a new life.

In addition, this new line from Anew beats having a facial spa anytime. For one thing, it’s more affordable (a facial would cost between P2,000 and P3,000 while a jar of Avon Rejuvenate is only P749/30gm and good for two to three months). For another, it’s convenient — no need to make a trip to your dermatologist or a facial skincare center. You can have your own professional facial spa where you want it and when you want it.

Most of all, you’ll see results in just three days — the appearance of fine lines and wrinkles is minimized as well as the pore size, leaving skin smooth. And in eight weeks, skin looks five years younger!

“Your skin is rejuvenated — it’s fresher and younger-looking,” says Anna who shares her own testimony proving Anew Rejuvenate’s efficacy beyond the shadow of a doubt. “Before, my skin was very oily and my pores were big. When you’re out in the sun a lot, your skin feels sort of rough. But after using Avon Rejuvenate, my skin suddenly felt soft. Overtime, I could see the texture of my skin improving.”

Anna adds with more peeling, er, feeling, “It’s a one-step peel, an alternative to the glycolic peel, because when you go to a derma, you want your skin to be more radiant, you want to take away the dead cells and to make your pores smaller. Because at the end of the day, you want to look fresher and younger.”

And now, Avon introduces the new members of the Anew family:

• Anew Rejuvenate Day Revitalizing Cream SPF25 (P749/30g). Clinically proven to deliver the anti-aging results of a professional facial, it makes skin look refreshed (and refreshing) all day, every day.

Proven results: In just three days, the look of lines and wrinkles is reduced as well as the pore size. In eight weeks, skin looks up to five years younger.

• Anew Rejuvenate Night Cream (P749/30g). With this dream cream, you can enjoy a facial spa nightly and wake up to a fresher, younger-looking skin.

Proven results: In just seven days, 100 percent of women (consumer panel) showed improvement in skin texture while 77 percent showed less pore clogging.

• Anew Rejuvenate 24-Hour Eye Cream (P600/20g). It’s the first 24-hour dual-eye system with SPF that battles aging round the clock (yeah, this one doesn’t sleep). It consists of the Day Revitalizing Eye Cream with SPF25 and the Night Restoration Eye Cream to prevent fluid retention and under-eye puffiness. Both are formulated with Avon’s exclusive complex.

Proven results: To see is to believe. Instantly, the eye area looks brighter, refreshed, and revitalized. In just two weeks, eyes look younger because of the dramatic improvement in the appearance of lines and wrinkles.

• Anew Rejuvenate Flash Facial Revitalizing Concentrate (P1,000/30g). This wonder product (certainly, it won’t leave you wondering where all your money went) is designed with thrice the facial FX technology than the night cream to give skin an instant rejuvenating boost. Available in October.

Proven results: In just seven days, it begins to fill in the look of fine lines, resulting in more even skin tone while pores appear to disappear.

• Anew Rejuvenate Revitalizing Mineral Cleanser (P499/125ml). Formulated with mild exfoliation ingredients, it removes the accumulated dead cells in the outer layers of the skin to reveal smooth, fresh skin. Available this August.

Proven results: Instantly, your skin acquires a clean, soft, and smooth texture.

• Anew Rejuvenate Revitalizing Mineral Toner (P499/100 ml). This is to be used immediately after the cleansing step to hydrate skin and nourish it. Available in October.

Proven results: Upon use, skin is instantly hydrated and replenished with needed nutrition for skin so young and fresh. Skin is ready for a quick and deep absorption of other Anew skincare products.

Excuse me while I open a jar of Anew Rejuvenate and have myself an instant facial spa.

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For inquiries, call Avon Customer Hotline at 864-2900 or log on to www.avon.com.ph. Visit any of the Avon boutiques at SM Megamall, SM Southmall, and Ali Mall.