Leonardo DiCaprio's girlfriend sets the bar for a new Foxy look

MANILA, Philippines - Fox, a brand originally from Israel, maintains an image comparable to that of another famous Israeli, model Bar Refaeli. You may recognize Bar from her sexy Sports Illustrated Swimsuit Issue 2009 cover and centerfold. Or maybe you’ve seen her in some paparazzi shots in tabloids and TV shows — she is, after all, the girlfriend of Hollywood actor Leonardo DiCaprio.

Bar is fast becoming a star. She is very famous in her native Israel, but she’s also gaining fame on a more global scale. She has appeared in countless fashion magazines, modeled for many celebrated brands, done TV shows, and she’s even set to star in a film. Bar is everything the brand stands for: youthful, fun, hip. Also, Bar’s status as an international celebrity goes hand-in-hand with Fox’s own global success. Fox is in Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama, Canada, and now also in the Philippines. Together with Israel’s Survivor heartthrob Noam Tour, Bar spearheads Fox’s international advertising campaign.

Fox likes to keep its merchandise hip, young, and up-to-date — just like its clientele. It always introduces new concepts that will excite those with very discriminating sartorial tastes. From the trendiest clothes and accessories, to new cuts and silhouettes and chic color combinations, Fox seeks to innovate all the time.

Fox has a new logo that captures the brand’s spirit of youthfulness and dynamism — easy and fuss-free but eye-catching and with a strong presence. It illustrates well the brand’s no-nonsense approach to fashion. With its complete collection, Fox is a one-stop shop: People can find everything they need to complete their look. Their clothes and accessories are basic and practical but undeniably stylish.

Fox stores are at Greenbelt 5, SM Mall of Asia, Robinsons Place Manila Midtown Wing, and SM City Cebu North Wing.