Are you a Total Goody Woman?
MANILA, Philippines - After more than a hundred years in the industry, Goody, the world’s most recognized hair styling tools and accessories brand, has reinvented itself to best represent today’s modern woman.
“We are known for our sub-brands like Stay-Put and Ouchless, but we want our parent brand Goody to get credit for all these innovations,” says Meverly Malixi, international marketing manager for Goody Products North America;
May Hoong, senior sales manager, Asia Pacific, Goody-Newell Rubbermaid Company, asserts, “What drives our company is our confidence; we know who our consumers are and what their concerns are and through our innovations, we are able to address their needs and find a clever way to do it.”
The new Goody logo still carries the token blue color that its loyal customers loved but is now updated with a purple swoosh for a more contemporary look. Goody’s packaging also reflects the move towards a fresher look.
The use of more vibrant colors and silhouettes that reflect the attributes of each sub-brand further underscores how Goody has remained a fun, inspiring, and exciting brand.
The highlight of the launch was the awarding of the Total Goody Woman 2009 to Tessa Prieto-Valdes, whose personality epitomizes the values of Goody.
Inspired by the latest designer trends, Goody’s wide range of products — from quality brushes to fashionable hair accessories — can definitely be enjoyed by all in style.
