Gucci launches the new Jackie bag

MANILA, Philippines - Gucci pays homage to Jacqueline Kennedy with the launch of the new Jackie bag, a fresh and modern reinterpretation of the house’s most iconic handbag design, The Jackie.

Creative director Frida Giannini, introduced the new Jackie on the latest Gucci runway show. A stalwart of the Gucci archives, the Jackie bag holds a very special place within the Italian fashion house’s storied past. First created in the1950s, the bag was a favorite of America’s First Lady Jacqueline Kennedy, who was photographed toting numerous versions throughout the 1960s.

In the Philippines, Gucci is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Greenbelt 4 Ayala Center, Makati City and Rustan’s Tower, Mandaluyong City.