Sun, style and sunscreen

MANILA, Philippines - With the scorching summer heat, outdoor fashionistas can only wish for sunscreen to suddenly come with collars and buttons. Or do they still have to?

Now, with the stylish threads from Columbia Sportswear, summer fashion could still be at its peak even in the highest of temperatures.

Knowing that soaking up the sun can induce some things more than just a bronzed tan — with skin cancer topping the list — Columbia Sportswear has come up with a way to infuse UV protection into the very fiber of their products. Aptly called Omni-Shade, this line of outdoor apparel protects by blocking the majority of the sun’s harmful rays so people can stay out in the sun longer.

And just like in your typical sunscreens, the Omni-Shade label also indicates UV protection intensity — “Good” (UPF 15-24), “Very Good” (UPF 25-39), “Excellent” (UPF 40 or above).

Meanwhile, style-conscious outdoor mavens need not worry that they’ll lose points in the fashion department if they wear sun protective clothing. Columbia Sportswear’s Omni-Shade line effortlessly recreates the spring and summer vibe through seasonal colors and fabrics sure to keep their wearers — ranging from the intrepid travel adventurer to the outdoor-inspired fashionista — cool and comfortable.

With Columbia Sportswear’s Omni-Shade line of apparel, wearers can definitely say that sunscreens can now come in collars and buttons.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing, and distribution of active outdoor apparel and footwear. Visit www.columbia.com or any of the following Columbia Sportswear branches: Gateway Mall, The Podium, Festival Mall, Lim Ket Kai Mall, Mall of Asia, The Block, and SM Megamall.