Denim nation
MANILA, Philippines - What do Gwyneth Paltrow, Cameron Diaz, and Katie Holmes have in common? Not only are they the biggest names on the red carpet, they are also all big fans of the hottest denim brand these days: 7 For All Mankind.
Since its launch in 2000 in Los Angeles, the brand has been characterized by its unrelenting style. Trend-setting denim-lovers have regarded their Sevens a stable in their closets. With record sales in its first year, 7 For All Mankind’s jeans quickly earned an immediate following for its innovative use of fits, fabrics, and finishes in denim.
Catching the “Sevens” denim fever are Charlize Theron, Jennifer Garner, Paris Hilton, Kate Hudson, Angelina Jolie, Liv Tyler, to name a few. And with their men’s collection launched in 2002, male celebrities such as Jake Gyllenhaal, Ben Affleck and Ryan Reynolds have also become fans of the brand.
The brand has collaborated with designers such as Zac Posen, Azzedine Alaia, Evan Yurman, The Great China Wall, and Pucci.
Distinctive and stylish, 7 For All Mankind jeans feature the signature pocket detailing and are available in various washes and fabrics. Evolving as a true denim lifestyle brand, it has expanded its product line to include sportswear, handbags, footwear and kiddie collections.
The Sevens fever will be launched in the Philippines on Friday, March 6 at the Gallery in Greenbelt 5, with seven contemporary artists from different genres making the 7 For All Mankind denims as inspiration and canvas for their various mediums.
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7 For All Mankind is available at Greenbelt 5, Robinsons Place Midtown Wing, and in its soon-to-open flagship store at Power Plant Mall.
